Wish your website performed better in search engine rankings? Worried you’re losing out to your competitors? Find out how you could improve your return on investment online and make your website a more valuable asset with a little help from some top website-optimisation tools.

1. WordStream

If you’re not sure what kind of keywords your business should be looking at, get a little inspiration from free keyword tool WordStream. It has a database of over a trillion unique searches and offers keyword analysis, long-tail suggestions and even negative keyword discovery to help you narrow down your keyword focus.

2. Majestic

If you are focused on exploring how your website’s backlinks (and those of your competitors) are working, this is a dynamic tool for helping you monitor and expand a link-building campaign for your business. It offers both a free and premium version, ideal for businesses of all sizes.

3. Copyscape

This free plagiarism detector allows you easily check whether the content on your site is original and imitator-free. All you need to do is enter a URL and it will hunt the web for duplicate content – especially useful for double-checking new copy or for reassessing content that’s been sitting on your website for a long time.

4. SEMrush

Find out more about your competitors and the organic and paid keywords they’re focusing on with this handy paid-for tool. With access to a huge amount of data from top search engines, it allows you to see how other websites are ranking for their keywords.

5. Pingdom

Web users and search engines look upon a fast, responsive site favourably, so make sure yours isn’t lagging behind with a free and simple test from the Pingdom Website Speed Tool. Pingdom tests a page’s loading time, checks for bottlenecks and is a simple way to see how quickly a website is functioning.

6. Authority Labs

Designed to help you keep track of how well your website is performing, this paid-for tool creates a daily SEO ranking report that automatically monitors campaigns, competitors and local rank tracking – making it a significant time-saver for big businesses.

7. XML Sitemap Inspector

A sitemap offers users and search engines a simple and explanatory guide to everything on your website. Ensure the sitemap you offer is correct and up to date by running a quick analysis with this free inspector.

For help creating an integrated and comprehensive web-optimisation strategy, Netregistry offers an SEO package that uses proven best-practice SEO tactics to improve rankings. From content to link building, our specialist staff provide ongoing optimisation and can even implement SEO recommendations directly to your site, leaving you free to concentrate on growing your business elsewhere.

Keen to discuss optimisation possibilities? Contact the Netregistry team today.

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