Brainstorm Blog

Opinions, observations, ideas and commentary from the Netregistry team. Often candid, sometimes inspiring, occasionally controversial - never boring!

Why Influence + Ego = marketing gold for Old Spice

July 15, 2010 - Jonathan Crossfield

Jimi Hendrix may have asked 'Are you experienced?' but the @oldspice campaign proves that 'Are you influential?' is a better question. Digital marketers are already referring to July 13 (US time) as the day Old Spice won the internet. Marketing ... Read more

Australian e-commerce: time to lift our game!

June 30, 2010 - Jonathan Crossfield

Come on Australian business - pull your finger out! This is where I sit you down like a tired team at half time and pour the cold water of reality over you before rallying you to do better, try harder ... Read more

Don't get caught by Moore's Law

April 30, 2010 - Jonathan Crossfield

Which came first - the customer or the salesman? Sure the answer may be obvious, but it goes to the heart of why some business models continually change in response to evolving consumer behaviour while others insist that what worked ... Read more

The end of online business - sort of...

March 9, 2010 - Jonathan Crossfield

Yesterday, I found myself debating the name for an upcoming newsletter campaign. As names were thrown around, the comment was made that it should contain some allusion to 'online or 'internet'. This got me thinking. Is the distinction between Business ... Read more

Unleash the power of LinkedIn

Feb. 26, 2010 - Jonathan Crossfield

This month, Nett Magazine presented a highly successful webinar entitled "Unleash the Power of LinkedIn". With Twitter and Facebook getting most of the social media hype, it is important businesses don't overlook one of the most professionally focused social networks ... Read more

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