This article will self-destruct in ten seconds. Well, okay, a little longer than that. But it’s wise to remember that any “next big thing” is really only big, if you can jump on the wave when there are only a … Read more
Search Engine Optimisation, articles on usability, optimising for websites Sydney. This is an example of writing content purely with Search Engine Optimisation in mind. Sure, the text will be picked up by search engines but so what? It provides nothing … Read more
There must be hundreds of you reading this wondering what all the fuss about Twitter is for? Stories about the addictive social networking site appear almost daily in the SMH and Daily Telegraph online versions and even Channel Seven’s Morning … Read more
If you have an online commerce site and you are running an AdWords campaign and you do not have conversion tracking installed then read on because you need to utilise this great feature of AdWords. Conversion tracking provides invaluable site … Read more
This week saw the annual Ad:Tech conference take over the Darling Harbour Convention Centre in a flurry of tech marketing pitching and spruiking. As has become noticeable over recent conferences, the social media aspect has grown to become one of … Read more
So where should the line be drawn between social media and accountability? Citizen journalism is on the increase and it is now possible for anyone with a connection to broadcast highly controversial views or prejudicial information to millions with one … Read more
Online business owners are more confident, more profitable, more likely to be planning business growth, and are performing better than the general business community. Fact!” says Larry Bloch, CEO of Netregistry. The second annual survey of Netregistry customers indicates that … Read more
Anyone in marketing or advertising can’t have missed the recent furore over the Witchery viral campaign. Purported to be a genuine YouTube video and personal website of an attractive woman attempting to track down a man, Cinderella style, with his lost … Read more
“There is no better time to launch into online business. If our customers are anything to go by, online business owners are more confident, more profitable, more likely to be planning business growth, and are performing better than the general … Read more
It seems you can’t open the paper or switch on the telly these days without being bombarded with doom and gloom about the world economic collapse. Just this week, Strathfield Car Radios went into administration, 75,000 jobs were axed in … Read more
