Social Media

Making Facebook work harder for you… for free

Written on 22 July, 2014 by Lisa Shannahan

Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement… Read more

Categories: Marketing, Social Media | Tagged: facebook, social media, branding

How To Generate Leads Using Video Marketing: Part 1

Written on 16 July, 2014 by Alan Sarkissian

Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .… Read more

Categories: Marketing, Social Media, Web Design & Content | Tagged: online marketing, marketing, social media

Is 2014 really the year of mobile marketing?

Written on 11 June, 2014 by Verity Meagher

“The year of mobile marketing” is a phrase that's been bandied about for several years without the promised spike ever quite arriving. But that doesn't mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn't quite reached the epic proportions that would cement it… Read more

Categories: Marketing, Social Media | Tagged: online marketing, email marketing

How to build marketing momentum using video: 7 ideas to get you thinking

Written on 12 May, 2014 by Alan Sarkissian

Are you losing customers because you’re not engaging with customers and prospects? Are you delaying getting started because you’re stuck on ideas? In this post I’ll cover 7 ways you can start to engage and interact with your prospects and customers by using video. Each month I’ll get specific and… Read more

Categories: Social Media, Web Design & Content | Tagged: video, marketing, web content

Facebook snaps up WhatsApp: A startup success story

Written on 31 March, 2014 by Evelyn Elsted

Small tech startup WhatsApp has been snapped up by Facebook, the social media giant that was once a small tech startup itself. What can we learn from their success? Learning from industry veterans All smart and ambitious startups should know the value of taking cues and advice from established industry… Read more

Categories: Social Media | Tagged: social media

WhatsApp and Facebook: A chattier social network

Written on 12 March, 2014 by Karen Lim-Sam

Facebook has caused a media storm with its purchase of mobile messaging service WhatsApp, but what will it mean for the social realm? Facebook is already the most popular social network around – with an estimated 900 million unique monthly visitors – but that doesn't mean it's taking it easy… Read more

Categories: Social Media | Tagged: social media, online marketing

Protecting your business’ image

Written on 19 August, 2013 by Karen Lim-Sam

In an increasingly transparent online world you need to realise that your business decisions and actions have greater exposure and are easily circulated through social media. Therefore the decisions you make need to be well informed to ensure that your business will expand and benefit from them. Whilst the media… Read more

Categories: Marketing, Small Business, Social Media | Tagged: brand

Beginner's guide to Google+

Written on 27 May, 2013 by Verity Meagher

Google+ may get overshadowed by high-impact Facebook and fast-talking Twitter, but it’s the quiet achiever when it comes to social media. The platform’s association with search giant Google brings juicy benefits for online visibility and SEO – advantages that can see your customer relationships move full steam ahead. Here are… Read more

Categories: Marketing, Social Media | Tagged: social media

Three rules for optimising your website

Written on 17 May, 2013 by Uyen Vu

Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user… Read more

Categories: Marketing, Search Engine Optimisation, Social Media | Tagged: web design, content, seo, search engine optimisation

The singer versus the microphone

Written on 10 May, 2013 by Uyen Vu

Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people.  Now, imagine there are seminars and courses on how to set… Read more

Categories: Events, Social Media | Tagged: social media