Social Media

#1 Australian Social Media Brand ‘Beginning Boutique’ is speaking at Online Retailer Conference

Written on 2 June, 2015 by Evelyn Elsted

Sarah Timmerman, Founder and Director of Beginning Boutique will Embrace Everything Retail at Online Retailer Conference & eCommerce Expo, Sydney Royal Hall of Industries and Hordern Pavilion 22- 23 July 2015. Sarah will speak about Becoming the #1 Australian Social Media Brand and provide insight into the power of social… Read more

Categories: Events, Social Media | Tagged: event, social media

The singer versus the microphone

Written on 10 May, 2013 by Uyen Vu

Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people.  Now, imagine there are seminars and courses on how to set… Read more

Categories: Events, Social Media | Tagged: social media

How to market an online retail sale

Written on 31 December, 2012 by Karen Lim-Sam

If you’re a brick-and-mortar retailer, you’re bound to have mastered the art of marketing a sale. But if you operate a digital shopfront, this prospect is a little trickier. To succeed at online retail marketing, you need to combine left-field thinking with a strong dose of digital savvy. Here are… Read more

Categories: E-commerce, Email Marketing, Social Media | Tagged: sales, online business

5-step strategy to attract more social users and increase your ROI

Written on 29 March, 2012 by Karen Lim-Sam

Following the growing importance of social media, marketers need to come up with a clear strategy for maximising their revenue and return on investment from this channel. Here are five steps that can guide you through to this objective: Identify the social media users who are actively involved and engaged… Read more

Categories: Events, Social Media

Tip #6 - Use buzz monitoring tools

Written on 31 January, 2011 by Charlotte Norman

Social media monitoring essentially provides you with alerts every time your brand gets mentioned online. In order to successfully execute social media marketing plans it is fundamental to firstly establish what people are saying about your brand/ company. This is often referred to as ‘Buzz Monitoring’. This will enable you… Read more

Categories: Social Media | Tagged: social media, social media

Tip #5 - Start a business blog

Written on 31 January, 2011 by Charlotte Norman

Business blogs can act as a very effective marketing tool and are a great way of generating sales leads. By regularly contributing to a topical business blog you are able to engage and converse with potential customers, addressing topical concerns and interests – all the while demonstrating the benefits which… Read more

Categories: Social Media | Tagged: content, content, marketing, marketing

Tip #4 - Promote your videos, images and audio content via social networking sites

Written on 31 January, 2011 by Charlotte Norman

By housing all of your multi-media content i.e. audio and video on a social community site like YouTube, you will make it instantly more accessibly to an online audience. Aside from hitting a bigger demographic, such community sites also make it easier to link to the content from hyperlinks and… Read more

Categories: Social Media | Tagged: content, social media, video, youtube

How Artery Store went from zero to hero

Written on 18 September, 2009 by Jonathan Crossfield

Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn't see any real benefit? Want to get that lightbulb moment where the point becomes clear?… Read more

Categories: E-commerce, Social Media | Tagged: social media, small business

Stop trying to automate relationships!

Written on 26 August, 2009 by Jonathan Crossfield

Have you ever known someone who gives a pet name to their car and talks about it as if it was a real person? If you're like me, you think they're slightly kooky for imbuing a pile of machinery with a personality and building an emotional attachment with it. But… Read more

Categories: Marketing, Social Media

Have you seen this? Social media marketing for small business

Written on 22 July, 2009 by Jonathan Crossfield

Kat Thomas guest-posted over at Mumbrella yesterday to reveal the thinking behind the new Levi’s social media campaign. It is illuminating reading and an exceptional case study of how to engage an audience with humour and creativity. Kat understands how social media can tap into word of mouth influence and… Read more

Categories: Social Media | Tagged: social media, small business, online marketing