Social Media

Social media marketing - go organic or pay to promote?

Social media marketing - go organic or pay to promote?

Written on 11 April, 2016 by Verity Meagher

With more than 60% of the entire Australian population using social media, it's become one the best places for local businesses to reach their target market. This can clearly been seen by the rapid adoption of social media by small, medium and large Australian businesses. There's no question that social… Read more

Categories: Social Media | Tagged: social media, marketing, online marketing
The social media platforms that rocked (and flopped) in 2015

The social media platforms that rocked (and flopped) in 2015

Written on 7 December, 2015 by Lisa Shannahan

The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital… Read more

Categories: Social Media | Tagged: social media, facebook, instagram, google, online marketing
How social media and email marketing can work together

How social media and email marketing can work together

Written on 21 September, 2015 by Karen Lam

In the digital age, buying decisions are rarely made based on information from just one channel. Increase your chances of converting clients at the pointy end of the buying cycle by integrating your social media and email marketing. The winning combinationSome channels work together better than others, and one of… Read more

Categories: Email Marketing, Marketing, Social Media | Tagged: social media, email marketing, marketing

#1 Australian Social Media Brand ‘Beginning Boutique’ is speaking at Online Retailer Conference

Written on 2 June, 2015 by Evelyn Elsted

Sarah Timmerman, Founder and Director of Beginning Boutique will Embrace Everything Retail at Online Retailer Conference & eCommerce Expo, Sydney Royal Hall of Industries and Hordern Pavilion 22- 23 July 2015. Sarah will speak about Becoming the #1 Australian Social Media Brand and provide insight into the power of social… Read more

Categories: Events, Social Media | Tagged: event, social media

The singer versus the microphone

Written on 10 May, 2013 by Uyen Vu

Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people.  Now, imagine there are seminars and courses on how to set… Read more

Categories: Events, Social Media | Tagged: social media

How to market an online retail sale

Written on 31 December, 2012 by Karen Lim-Sam

If you’re a brick-and-mortar retailer, you’re bound to have mastered the art of marketing a sale. But if you operate a digital shopfront, this prospect is a little trickier. To succeed at online retail marketing, you need to combine left-field thinking with a strong dose of digital savvy. Here are… Read more

Categories: E-commerce, Email Marketing, Social Media | Tagged: sales, online business

5-step strategy to attract more social users and increase your ROI

Written on 29 March, 2012 by Karen Lim-Sam

Following the growing importance of social media, marketers need to come up with a clear strategy for maximising their revenue and return on investment from this channel. Here are five steps that can guide you through to this objective: Identify the social media users who are actively involved and engaged… Read more

Categories: Events, Social Media

Tip #6 - Use buzz monitoring tools

Written on 31 January, 2011 by Charlotte Norman

Social media monitoring essentially provides you with alerts every time your brand gets mentioned online. In order to successfully execute social media marketing plans it is fundamental to firstly establish what people are saying about your brand/ company. This is often referred to as ‘Buzz Monitoring’. This will enable you… Read more

Categories: Social Media | Tagged: social media, social media

Tip #5 - Start a business blog

Written on 31 January, 2011 by Charlotte Norman

Business blogs can act as a very effective marketing tool and are a great way of generating sales leads. By regularly contributing to a topical business blog you are able to engage and converse with potential customers, addressing topical concerns and interests – all the while demonstrating the benefits which… Read more

Categories: Social Media | Tagged: content, content, marketing, marketing

Tip #4 - Promote your videos, images and audio content via social networking sites

Written on 31 January, 2011 by Charlotte Norman

By housing all of your multi-media content i.e. audio and video on a social community site like YouTube, you will make it instantly more accessibly to an online audience. Aside from hitting a bigger demographic, such community sites also make it easier to link to the content from hyperlinks and… Read more

Categories: Social Media | Tagged: content, social media, video, youtube