Social Media

WhatsApp and Facebook: A chattier social network

Written on 12 March, 2014 by Karen Lim-Sam

Facebook has caused a media storm with its purchase of mobile messaging service WhatsApp, but what will it mean for the social realm? Facebook is already the most popular social network around – with an estimated 900 million unique monthly visitors – but that doesn't mean it's taking it easy… Read more

Leave a comment | Categories: Social Media | Tagged: social media, online marketing

Protecting your business’ image

Written on 19 August, 2013 by Karen Lim-Sam

In an increasingly transparent online world you need to realise that your business decisions and actions have greater exposure and are easily circulated through social media. Therefore the decisions you make need to be well informed to ensure that your business will expand and benefit from them. Whilst the media… Read more

Leave a comment | Categories: Marketing, Small Business, Social Media | Tagged: brand

Beginner's guide to Google+

Written on 27 May, 2013 by Verity Meagher

Google+ may get overshadowed by high-impact Facebook and fast-talking Twitter, but it’s the quiet achiever when it comes to social media. The platform’s association with search giant Google brings juicy benefits for online visibility and SEO – advantages that can see your customer relationships move full steam ahead. Here are… Read more

Leave a comment | Categories: Marketing, Social Media | Tagged: social media

Three rules for optimising your website

Written on 17 May, 2013 by Uyen Vu

Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user… Read more

Leave a comment | Categories: Marketing, Search Engine Optimisation, Social Media | Tagged: web design, content, seo, search engine optimisation

The singer versus the microphone

Written on 10 May, 2013 by Uyen Vu

Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people.  Now, imagine there are seminars and courses on how to set… Read more

Leave a comment | Categories: Events, General, Social Media | Tagged: social media

Why video is the way forward

Written on 23 April, 2013 by Uyen Vu

Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video marketing and retail success with surprising results. The study found that shoe e-tailer Zappos boosted sales by between 6 and… Read more

Leave a comment | Categories: Marketing, Social Media | Tagged: video, multimedia

How NOT to run a Facebook promotion

Written on 12 March, 2013 by Uyen Vu

Last year, Ryanair sparked consumer interest for all the wrong reasons. The British airline, best known for its subterranean fares, ignored a Facebook message posted by a customer who was asked to pay 300 euros after forgetting to print off her family’s boarding passes. Unfortunately for Ryanair, the fallout was… Read more

Leave a comment | Categories: Social Media | Tagged: social media

Nine ways to boost retail sales with Twitter

Written on 3 January, 2013 by Karen Lim-Sam

Fast-paced, versatile and widely embraced by customers, Twitter is a retailer’s dream. It allows brands to engage shoppers and promote offers and discounts in real time – attributes that strengthen customer engagement and set the stage for soaring sales. Here are nine strategies for boosting retail sales with Twitter. Include… Read more

Leave a comment | Categories: E-commerce, Social Media | Tagged: social media, twitter, sales

How to market an online retail sale

Written on 31 December, 2012 by Karen Lim-Sam

If you’re a brick-and-mortar retailer, you’re bound to have mastered the art of marketing a sale. But if you operate a digital shopfront, this prospect is a little trickier. To succeed at online retail marketing, you need to combine left-field thinking with a strong dose of digital savvy. Here are… Read more

Leave a comment | Categories: E-commerce, Email Marketing, Social Media | Tagged: sales, online business

Capitalising on the holiday season

Written on 20 December, 2012 by Karen Lim-Sam

The Christmas and New Year season may be synonymous with festive cheer, but it can also equal big gains when it comes to new business. Christmas and New Year traditionally sparks consumer frenzy as shoppers step up their spending in preparation for the season ahead. For online businesses, the holiday… Read more

Leave a comment | Categories: Email Marketing, Social Media | Tagged: customer behaviour