Social Media

Amplification: How to attract people to your website

Written on 1 April, 2015 by Evelyn Elsted

It's one thing to spend time crafting great content for your website, but getting people to read it is quite another. Amplification is the art of making sure your message gets out there on a variety of owned, paid and earned media channels. Good-quality content is essential for the wellbeing… Read more

Categories: Search Engine Optimisation, Social Media | Tagged: seo, online marketing, social media, online business

Free social media analytical tools you should be using

Written on 10 March, 2015 by Verity Meagher

Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way… Read more

Categories: Social Media | Tagged: small business, social media, online marketing, marketing, online business, search engine optimisation

Social Media Management: Taking the Overwhelm Out of Social Media

Written on 8 January, 2015 by Georgia Leaker

With social media increasingly the preferred place for most people to hangout online today, it makes perfect sense that you’d want to grow and engage your audience where they’re spending most of their time. Trouble is, most small businesses don’t know how to use all of the platforms or often… Read more

Categories: Social Media | Tagged: social media

How to pick the best social media platform for your business

Written on 3 December, 2014 by Karen Lim-Sam

 With so many social media sites clamouring for your attention, it's hard to know where you should invest your time. We look at four of the most popular networks to help you decide which will best suit your audience and offer the kind of return on investment you're hoping for.… Read more

Categories: Social Media | Tagged: social media, marketing

Get appy: App-building tools for your business

Written on 29 October, 2014 by Evelyn Elsted

Could your business benefit from a mobile app? Do you have a brilliant idea but aren't sure you have the creative muscle to make it? App-building tools are popping up online, making it easy for you to design and make your own app with no technical expertise required. Here are… Read more

Categories: Social Media | Tagged: social media

What else can I do to improve my website?

Written on 9 October, 2014 by Georgia Leaker

So you’ve built your website, set up a personalised email account, bought an SSL Certificate, added a couple of sub domains and had an SEO assessment but you’re still not getting the hits you’d like and your budget and resources are limited. If you’ve run out of ideas on how… Read more

Categories: Social Media, Web Design & Content | Tagged: web design, small business, online marketing

The age of sponsored content

Written on 24 September, 2014 by Karen Lim-Sam

As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting… Read more

Categories: Marketing, Search Engine Optimisation, Social Media | Tagged: small business, search engine optimisation, online business

Making Facebook work harder for you… for free

Written on 22 July, 2014 by Lisa Shannahan

Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement… Read more

Categories: Marketing, Social Media | Tagged: facebook, social media, branding

How To Generate Leads Using Video Marketing: Part 1

Written on 16 July, 2014 by Alan Sarkissian

Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .… Read more

Categories: Marketing, Social Media, Web Design & Content | Tagged: online marketing, marketing, social media

Is 2014 really the year of mobile marketing?

Written on 11 June, 2014 by Verity Meagher

“The year of mobile marketing” is a phrase that's been bandied about for several years without the promised spike ever quite arriving. But that doesn't mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn't quite reached the epic proportions that would cement it… Read more

Categories: Marketing, Social Media | Tagged: online marketing, email marketing