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				<link>Articles - Google Adwords &#38; Pay Per Click</link>
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					  <title>Search Engine Advertising for your clients</title>
					  <link>http://www.netregistry.com.au/news/articles/328/1/Search-Engine-Advertising-for-your-clients/Page1.html</link>
					  <description>Pay Per-Click or PPC can be seen in most search engines under the headings &#8216;paid&#8217; or &#8216;sponsored&#8217; links. They are usually located on the right hand side of a search results page or shaded at the top. The advertisements are displayed based on users bidding on industry related keywords. The most popular and profitable Pay Per-Click service is operated through Google and is called AdWords. &#160; </description>
					  <author>support@netregistry.com.au (Technical Support)</author>
					  <pubDate>Thu, 29 Nov 2007 00:00:00 +1100</pubDate>
					 
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					  <title>Beating AdWords</title>
					  <link>http://www.netregistry.com.au/news/articles/286/1/Beating-AdWords/Page1.html</link>
					  <description>Google AdWords. They make it seem so easy - just follow the sign up process and your ads will be displayed all over the internet. For a price! That price is your bank balance unless you know the best ways of beating AdWords and making it work for you, rather than the other way around. </description>
					  <author>brf@netregistry.com (NetRegistry News)</author>
					  <pubDate>Mon, 17 Sep 2007 00:00:00 +1000</pubDate>
					 
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					  <title>Choosing The Right Keywords With Google AdWords</title>
					  <link>http://www.netregistry.com.au/news/articles/248/1/Choosing-The-Right-Keywords-With-Google-AdWords/Page1.html</link>
					  <description>Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements you create. Increasing traffic to your website is pointless if the people that visit your site are not the type of people who will buy your product or use your services. With that in mind, here are some tips for choosing effective keywords
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					  <author>noreply@netregistry.com.au (Gareth Parkin)</author>
					  <pubDate>Wed, 04 Jul 2007 00:00:00 +1000</pubDate>
					 
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					  <title>Google AdWords vs Organic Search Engine Optimisation</title>
					  <link>http://www.netregistry.com.au/news/articles/236/1/Google-AdWords-vs-Organic-Search-Engine-Optimisation/Page1.html</link>
					  <description>When you advertise on Google with AdWords, you get billed for each visitor to your website. This is called Pay-Per-Click (PPC) Advertising. Organic Search Engine Optimisation is when you secure a top search position in the natural search results, so you get visitors to your website for free.</description>
					  <author>noreply@netregistry.com.au (Manish Chauhan)</author>
					  <pubDate>Wed, 06 Jun 2007 00:00:00 +1000</pubDate>
					 
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					  <title>Google arrives at the Checkout</title>
					  <link>http://www.netregistry.com.au/news/articles/99/1/Google-arrives-at-the-Checkout/Page1.html</link>
					  <description>Google has announced the US launch of Google Checkout offering consumers and merchants an alternative to well established payment processing providers such as PayPal. Google is enticing merchants, with lower fees and rebates on AdWords advertising.</description>
					  <author>verity.meagher@netregistry.com.au (Verity Meagher)</author>
					  <pubDate>Wed, 02 Aug 2006 00:00:00 +1000</pubDate>
					 
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					  <title>Explosive Adwords Ad Copywriting</title>
					  <link>http://www.netregistry.com.au/news/articles/21/1/Explosive-Adwords-Ad-Copywriting/Page1.html</link>
					  <description>Writing an engaging Adwords add with only 35 characters per line can be challenging.  Getting it right can mean the difference between a successful ad and a non-starter.  Learn the key to writing Adwords ads here. </description>
					  <author>news@netregistry.com.au (Darren Yates)</author>
					  <pubDate>Thu, 13 Oct 2005 00:00:00 +1000</pubDate>
					 
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					  <title>How to Easily Save On Your Adwords Budget</title>
					  <link>http://www.netregistry.com.au/news/articles/20/1/How-to-Easily-Save-On-Your-Adwords-Budget/Page1.html</link>
					  <description>So many users new to Adwords and Pay Per Click quickly see their budget eaten up and dismiss the whole Adwords system as expensive and not for them. When in truth if they understood the system better and made a few small changes they would see their campaigns improve and their budget drop.  Darren Yates offers some practical tips to make online advertising work for you. </description>
					  <author>news@netregistry.com.au (Darren Yates)</author>
					  <pubDate>Thu, 13 Oct 2005 00:00:00 +1000</pubDate>
					 
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					  <title>Pay Per Click - How To Optmize Your Landing Page</title>
					  <link>http://www.netregistry.com.au/news/articles/19/1/Pay-Per-Click---How-To-Optmize-Your-Landing-Page/Page1.html</link>
					  <description>Learn the techniques and tactics that will explode the ROI from your Pay Per Click advertising by showing you how to create optimised landing pages for your online campaigns. </description>
					  <author>news@netregistry.com.au (Darren Yates)</author>
					  <pubDate>Thu, 13 Oct 2005 00:00:00 +1000</pubDate>
					 
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					  <title>Four Google AdWords Terms You Must Know for Advertising Success</title>
					  <link>http://www.netregistry.com.au/news/articles/3/1/Four-Google-AdWords-Terms-You-Must-Know-for-Advertising-Success/Page1.html</link>
					  <description>Do you know what Google Adwords' four keyword types - Broad, Phrase, Exact, Negative - mean to your business, and how they should be employed to get the most from your PPC budget?</description>
					  <author>news@netregistry.com.au (Rob Barrett)</author>
					  <pubDate>Fri, 07 Oct 2005 00:00:00 +1000</pubDate>
					 
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					  <title>4 Steps to a Successful Adwords Campaign</title>
					  <link>http://www.netregistry.com.au/news/articles/12/1/4-Steps-to-a-Successful-Adwords-Campaign/Page1.html</link>
					  <description>Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?</description>
					  <author>news@netregistry.com.au (Michael  McLaughlin)</author>
					  <pubDate>Mon, 12 Sep 2005 00:00:00 +1000</pubDate>
					 
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