Articles - Internet Marketing en-us http://www.netregistry.com.au/news N/A http://www.netregistry.com.au/news brf@netregistry.com 20 http://www.netregistry.com.au/news/articles/468/1/Keeping-Your-Customers-Happy-Building-Brand-Loyalty/Page1.html Building a loyal customer base requires you to put in the extra mile of effort and make your clients feel like royalty. Rather than sucking up, however, making a genuine connection is what counts. To build customer loyalty online and increase word-of-mouth about your business, you need to deliver exceptional customer service despite the barriers of technology. jazial.crossley@netregistry.com.au (Jazial Crossley) Tue, 16 Sep 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/462/1/Online-Security/Page1.html Shopping on the internet can feel like walking up to a stranger, opening your wallet and inviting them take your money, then giving them all your personal contact details at the same time, then hoping wildly that something you wanted will turn up in the post.Find out how to judge the safety of a website as a consumer, and how to make your website more trustworthy.  jazial.crossley@netregistry.com.au (Jazial Crossley) Wed, 10 Sep 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/434/1/Six-Secrets-To-Turn-Browsers-Into-Buyers/Page1.html Watching your website traffic skyrocket is a fantastic feeling. People are clicking on your website! They are reading about your business! But achieving a higher search engine position and seeing your visitation count tick onwards and upwards means nothing if consumers aren’t buying from you. How do you turn the people browsing your brand in to real live customers?   jazial.crossley@netregistry.com.au (Jazial Crossley) Wed, 20 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/168/1/Integrate-Your-Online--Offline-Marketing/Page1.html There are many businesses that seem to be divided between their traditional brick and mortar location and their online location, which operates based on an entirely different set of assumptions and strategies. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavour and its routines. noreply@netregistry.com.au (Sharon Odom Fling) Wed, 20 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/428/1/Become-An-RSS-Master/Page1.html RSS is my favourite internet technology. It's all about me - my own personalised and condensed version of the internet, giving me what I want as quickly as possible. Whenever I'm online, I keep my iGoogle page open. I love RSS feeds because I can check up on 20 SEO-related blogs, the New York Times headlines, the Sydney Morning Herald headlines, the weather report, my gmail inbox, tech blog updates, and daily recipes involving camembert cheese all in the same browser window. To your business, an RSS feed is a very simple (and free!) online marketing tool. jazial.crossley@netregistry.com.au (Jazial Crossley) Thu, 14 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/403/1/The-Wild-Wild-West-of-Search-Engine-Marketing/Page1.html As your business opens its doors in the new frontier town we call the internet, success or failure can depend on your personal decisions of what is right or wrong, while keeping an eye on what your neighbours are up to. Over a hundred years ago, new frontiers were characterised by lawless towns outside of mainstream society, with doom-laden names like 'Deadwood'; or 'Tombstone'. There were riches in 'them thar hills' and whole communities appeared almost over night without the infrastructure, laws and regulations enjoyed by 'city-folk'. Women were women, men were men and small animals were terrified. Online marketing and ecommerce have become the new gold rush, as people find fresh ways to monetise the internet. Free of many of the codes of conduct and regulations that guide offline marketing, there were always going to be arguments about what methods are not only effective, but healthy for the community at large. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Mon, 02 Jun 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/399/1/Word-Up---How-the-Right-Words-Can-sell/Page1.html Writing effective copy for a website is not easy. Producing content that is not only correct in grammar and spelling but also motivates the reader to buy can take a lot of skill. But carefully written online copy can also attract traffic to your site through careful use of keywords and by providing informative articles that your target audience wants to read. Online copy comes in many forms – email marketing, blogs, website copy, press releases, giving you a number of strategies to convert website visitors into customers. Netregistry already uses professional writers for our own marketing as well as producing articles and submissions for Nett Magazine. Now you can access those same writers to work for you! jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Wed, 07 May 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/371/1/A-Large-Network-for-Small-Business/Page1.html With approximately one in four Australian businesses registered with NetRegistry, the networking potential is huge. NetRegistry’s new online forum gives you the chance to swap advice, network and learn from each other. With 85% of NetRegistry customers coming from small businesses with less than five employees, most will not have professional online marketing staff on their payroll. As websites are being run by very busy business owners in need of quick answers and best practice advice, the NetRegistry forum puts you in touch with thousands of similar people from all industries. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Tue, 04 Mar 2008 00:00:00 +1100 http://www.netregistry.com.au/news/articles/359/1/Acquiring-Links-Part-2-Creating-Your-Own-Backlinks-with-Social-Media/Page1.html As discussed in part one of this article, producing strong linkbait content (articles and items designed to attract readers with dynamic headlines and topical information) are the best way to produce plenty of quality links to your site (backlinks). But with a bit of time and effort, you can also create plenty of your own backlinks that equally count towards your site’s reputation. Social media concepts have enabled many websites to allow interaction from site visitors. The ability to leave comments, participate in discussions and swap internet stories with like-minded people has produced many opportunities to create a strong internet profile for you across the world wide web – all with links attached. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Thu, 07 Feb 2008 00:00:00 +1100 http://www.netregistry.com.au/news/articles/358/1/Acquiring-Links-Part-1-What-the-Romans-Teach-Us-About-Building-Traffic/Page1.html Once, it was said, all roads led to Rome, and there was a reason why that was important. It meant Rome had the strongest trade routes whilst cementing the Roman reputation as the most important city on the planet. Links work in exactly the same way. Apart from the obvious traffic flow from providing as many ‘roads’ leading to your website as possible, the search engines calculate these links in determining the reputation and ranking of your website in their search results. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Thu, 07 Feb 2008 00:00:00 +1100