Articles - Internet Marketing en-us http://www.netregistry.com.au/news N/A http://www.netregistry.com.au/news brf@netregistry.com 20 http://www.netregistry.com.au/news/articles/508/1/Ding-Dong-Merrily-Online/Page1.html I finished my Christmas shopping last night. Yes, I know putting my readership offside this early on in a post is not usually advisable. Many of you will be cursing me as you plan your trips to gridlocked shopping centres in these last few shopping days before the big beardy guy comes down the chimney and takes all the credit. What is even more extraordinary about my shopping spree last night was that I didn’t leave the house and the presents were all for family members half a world away. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Wed, 17 Dec 2008 00:00:00 +1100 http://www.netregistry.com.au/news/articles/503/1/Are-You-Ready-for-Generation-Z/Page1.html We all know about Gen X (that's me) and Gen Y. The different trends identified in each generation have allowed marketers and businesses to adopt strategies accordingly. Now, the next generation of consumers is beginning to have an impact. This is Generation Z; children born after 1995. Yes, that means that the top level of Gen Z is still only 13, but today’s 13 year old is a very different creature to previous generations and is an indicator of how businesses should be planning ahead. We all know about Gen X (that’s me) and Gen Y. the different trends identified in each generation have allowed marketers and businesses to adopt strategies accordingly. Now, the next generation of consumers is beginning to have an impact. This is Generation Z; children born after 1995. Yes, that means that the top level of Gen Z is still only 13, but today’s 13 year old is a very different creature to previous generations and is an indicator of how businesses should be planning ahead. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Thu, 20 Nov 2008 00:00:00 +1100 http://www.netregistry.com.au/news/articles/501/1/Tracking-Return-on-Investment-with-1800-Numbers/Page1.html If you can’t balance outgoing money with a greater income, you won’t be in business for long.  Managing and analyzing your return on investment is crucial when determining which campaigns are building or hindering your business growth. But if you have multiple online and offline campaigns, how do you decide which ones boosted your sales and which merely added to your bills? How do you assess the campaign with the best return, encouraging you to invest more in that strategy? jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Fri, 31 Oct 2008 00:00:00 +1100 http://www.netregistry.com.au/news/articles/468/1/Keeping-Your-Customers-Happy-Building-Brand-Loyalty/Page1.html Building a loyal customer base requires you to put in the extra mile of effort and make your clients feel like royalty. Rather than sucking up, however, making a genuine connection is what counts. To build customer loyalty online and increase word-of-mouth about your business, you need to deliver exceptional customer service despite the barriers of technology. jazial.crossley@netregistry.com.au (Jazial Crossley) Tue, 16 Sep 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/462/1/Online-Security/Page1.html Shopping on the internet can feel like walking up to a stranger, opening your wallet and inviting them take your money, then giving them all your personal contact details at the same time, then hoping wildly that something you wanted will turn up in the post.Find out how to judge the safety of a website as a consumer, and how to make your website more trustworthy.  jazial.crossley@netregistry.com.au (Jazial Crossley) Wed, 10 Sep 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/434/1/Six-Secrets-To-Turn-Browsers-Into-Buyers/Page1.html Watching your website traffic skyrocket is a fantastic feeling. People are clicking on your website! They are reading about your business! But achieving a higher search engine position and seeing your visitation count tick onwards and upwards means nothing if consumers aren’t buying from you. How do you turn the people browsing your brand in to real live customers?   jazial.crossley@netregistry.com.au (Jazial Crossley) Wed, 20 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/168/1/Integrate-Your-Online--Offline-Marketing/Page1.html There are many businesses that seem to be divided between their traditional brick and mortar location and their online location, which operates based on an entirely different set of assumptions and strategies. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavour and its routines. noreply@netregistry.com.au (Sharon Odom Fling) Wed, 20 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/428/1/Become-An-RSS-Master/Page1.html RSS is my favourite internet technology. It's all about me - my own personalised and condensed version of the internet, giving me what I want as quickly as possible. Whenever I'm online, I keep my iGoogle page open. I love RSS feeds because I can check up on 20 SEO-related blogs, the New York Times headlines, the Sydney Morning Herald headlines, the weather report, my gmail inbox, tech blog updates, and daily recipes involving camembert cheese all in the same browser window. To your business, an RSS feed is a very simple (and free!) online marketing tool. jazial.crossley@netregistry.com.au (Jazial Crossley) Thu, 14 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/403/1/The-Wild-Wild-West-of-Search-Engine-Marketing/Page1.html As your business opens its doors in the new frontier town we call the internet, success or failure can depend on your personal decisions of what is right or wrong, while keeping an eye on what your neighbours are up to. Over a hundred years ago, new frontiers were characterised by lawless towns outside of mainstream society, with doom-laden names like 'Deadwood'; or 'Tombstone'. There were riches in 'them thar hills' and whole communities appeared almost over night without the infrastructure, laws and regulations enjoyed by 'city-folk'. Women were women, men were men and small animals were terrified. Online marketing and ecommerce have become the new gold rush, as people find fresh ways to monetise the internet. Free of many of the codes of conduct and regulations that guide offline marketing, there were always going to be arguments about what methods are not only effective, but healthy for the community at large. jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Mon, 02 Jun 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/384/1/The-Netregistry-Profile--JUSTEN-FREEMAN/Page1.html After stints working in software sales, health & fitness and even a period as a dealer for Star City Casino, Justen Freeman came to Netregistry in 2001. If you have ever had a free website analysis from Netregistry, you will have already benefited from Justen’s experience in helping websites achieve greater traffic and stronger results. In this month’s profile, Justen reveals his opinions on common website issues, what bugs him when shopping online and problems with living under a flight path! jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Tue, 01 Apr 2008 00:00:00 +1100