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				<title>Netregistry</title>
				<link>Articles - Copywriting and Content</link>
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					  <title> What do you want your customers to do?</title>
					  <link>http://www.netregistry.com.au/news/articles/529/1/-What-do-you-want-your-customers-to-do/Page1.html</link>
					  <description>Why you need effective calls to action
When you&#8217;re sending a marketing message to your customers, you need to be clear about what you want them to do after they&#8217;ve read it. This is what&#8217;s called the &#8220;call to action&#8221;. Do you want them to email you? Make a phone call? Click on a link? Tear out a coupon? Whatever it is, the call to action has to create a sense of urgency, be simple to do, and have benefits to doing it. </description>
					  <author>jonathan.crossfield@netregistry.com.au (Lina Nguyen)</author>
					  <pubDate>Fri, 23 Oct 2009 00:00:00 +1100</pubDate>
					 
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					  <title>Boost Your Online Content with Free Articles and RSS Feeds</title>
					  <link>http://www.netregistry.com.au/news/articles/502/1/Boost-Your-Online-Content-with-Free-Articles-and-RSS-Feeds/Page1.html</link>
					  <description>Netregistry
has a committed content strategy, pumping out informative and keyword-rich
content on a regular basis. Whether you are looking for articles to include in
newsletters, add to your website or place in your blogs, you are free to scrape
and copy any of the articles and posts found within Netregistry&#8217;s News Centre and the brand new Brainstorm blog.

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					  <author>jonathan.crossfield@netregistry.com.au (Jonathan Crossfield)</author>
					  <pubDate>Fri, 07 Nov 2008 00:00:00 +1100</pubDate>
					 
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					  <title>The Write Stuff</title>
					  <link>http://www.netregistry.com.au/news/articles/333/1/The-Write-Stuff/Page1.html</link>
					  <description>

Writing
effective website copy is a hugely misunderstood occupation. When looking to
reduce costs on a project, one of the first expenses to be cut &#8211; if it was even
considered in the first place - is often the copywriter. After all, if you run
a business, you should know how to string a sentence together, right? Everyone
knows how to read and write when we leave school, so many assume they are
suitably skilled to write the copy for their websites without having to pay
someone else.</description>
					  <author>jonathan.crossfield@netregistry.com.au (Jonathan Crossfield)</author>
					  <pubDate>Thu, 06 Dec 2007 00:00:00 +1100</pubDate>
					 
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					<item>
					  <title>Why Page Titles Are The Jan Brady Of Web Copywriting   </title>
					  <link>http://www.netregistry.com.au/news/articles/323/1/Why-Page-Titles-Are-The-Jan-Brady-Of-Web-Copywriting---/Page1.html</link>
					  <description>

Want to know the easy way to attract search engines and drag readers away
from your competition? Spend some quality time with the most neglected member
of the web copywriting family - your page title.</description>
					  <author>brf@netregistry.com (Netregistry News)</author>
					  <pubDate>Thu, 15 Nov 2007 00:00:00 +1100</pubDate>
					 
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					<item>
					  <title>How to Write Effective SEO Copy for Websites?</title>
					  <link>http://www.netregistry.com.au/news/articles/263/1/How-to-Write-Effective-SEO-Copy-for-Websites/Page1.html</link>
					  <description>All websites want to be listed at the top of the best known search engines. Website developers and business owners alike understand... </description>
					  <author>brf@netregistry.com (Netregistry News)</author>
					  <pubDate>Thu, 02 Aug 2007 00:00:00 +1000</pubDate>
					 
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					<item>
					  <title>Why Its Important To Have New Content On Your Website?</title>
					  <link>http://www.netregistry.com.au/news/articles/262/1/Why-Its-Important-To-Have-New-Content-On-Your-Website/Page1.html</link>
					  <description>Have you ever wondered how people get a number one ranking on the search engines? Is it because they are special? Is it because they know the Internet gurus... </description>
					  <author>brf@netregistry.com (Netregistry News)</author>
					  <pubDate>Thu, 02 Aug 2007 00:00:00 +1000</pubDate>
					 
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					  <title>Writing for the Web...it&#39;s not a piece of e-cake!</title>
					  <link>http://www.netregistry.com.au/news/articles/78/1/Writing-for-the-Webits-not-a-piece-of-e-cake/Page1.html</link>
					  <description>Your site looks great. But now what? Who is going to write the copy and put your ideas into words? Making sure you wind up with the best possible web copy is as simple as following these guidelines...</description>
					  <author>anazarian@getitinwriting.biz (Allison Nazarian )</author>
					  <pubDate>Thu, 11 May 2006 00:00:00 +1000</pubDate>
					 
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