Articles - Marketing en-us http://www.netregistry.com.au/news N/A http://www.netregistry.com.au/news brf@netregistry.com 20 http://www.netregistry.com.au/news/articles/450/1/Building-Your-Brand-with-a-Logo/Page1.html Branding (bran-ding) - noun In marketing, the sum total of a company's value, including products, services, people, advertising, positioning, and culture.These days, it’s not enough to name your company and get down to business. You need to think about branding your company in a way that represents the “personality” of your business. In the same breath, no one is going to buy from you or not because your logo is light blue or dark blue. The goal of successful branding is to achieve customer recognition of your company. The well-designed branding of your company will set your business apart from the competition, and make you stand out. jazial.crossley@netregistry.com.au (Jazial Crossley) Mon, 01 Sep 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/168/1/Integrate-Your-Online--Offline-Marketing/Page1.html There are many businesses that seem to be divided between their traditional brick and mortar location and their online location, which operates based on an entirely different set of assumptions and strategies. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavour and its routines. noreply@netregistry.com.au (Sharon Odom Fling) Wed, 20 Aug 2008 00:00:00 +1000 http://www.netregistry.com.au/news/articles/348/1/Why-Should-I-Buy-From-You-How-to-Create-a-Strong-Value-Proposition/Page1.html The battle to convert site visitors into customers is hotting up and many websites will fail by not understanding the issues that affect customer behaviour. Recent research has demonstrated that price was the major factor in online purchasing decisions, and that postage costs mean online sellers are competing with traditional stores. But if online businesses solely compete on price, eventually, profit margins will be shaved so much that price differences will be nominal and profits will suffer. If all the competing online stores have prices within the same narrow band in an attempt to stay competitive, there is nowhere left for the marketer to go. Or is there? jonathan.crossfield@netregistry.com.au (Jonathan Crossfield) Fri, 11 Jan 2008 00:00:00 +1100 http://www.netregistry.com.au/news/articles/320/1/Traditional-Advertising-for-Online-Solutions/Page1.html Are you solely relying on online marketing to drive traffic to your website?If so, you are probably missing a considerable number of potential visitors. Just because you’ve successfully turned your business into an online model, don’t dismiss traditional marketing just yet. brf@netregistry.com (Netregistry News) Thu, 15 Nov 2007 00:00:00 +1100 http://www.netregistry.com.au/news/articles/92/1/Legal-Issues-In-Internet-Selling/Page1.html Despite its borderless nature, the internet is not a lawless zone, and businesses need to consider some emerging legal issues when conducting sales and marketing activities in cyberspace. news@netregistry.com.au (Paul Kallenbach) Fri, 02 Jun 2006 00:00:00 +1000 http://www.netregistry.com.au/news/articles/25/1/Is-Traditional-Advertising-Dead-/Page1.html Despite arguments to the contrary, traditional advertising is alive and well and should form part of your marketing strategy, even if your business exists solely online. news@netregistry.com.au (Netregistry News) Fri, 14 Oct 2005 00:00:00 +1000 http://www.netregistry.com.au/news/articles/24/1/Whats-in-a-brand/Page1.html We've all heard of the importance of branding to big business. Renee Hancock from Anthill Magazine shows us how to apply the core principles to benefit any enterprise. news@netregistry.com.au (Renee Hancock) Tue, 11 Oct 2005 00:00:00 +1000