Industry Sector Growth and Trends
- Charity/Non-profit Organisations and IT sectors decline
- Marketing sector displayed 82 per cent growth in 2006
Overview
NetRegistry records customers demographic data during registrations. Over 38,750 customers provided demographic data during their registration to support this analysis.
Key Findings in Australia
Since 2003, there has been a strong increase in registrations, across all industries. This is indicative of small to medium enterprises growing online presence.
In 2006, both the Charity/Non-profit Organisation and IT sectors experienced a relative decline in domain name registrations, of 14 percent and 6 percent respectively compared with the number of domain names they registered in 2005. The IT sector includes consultants, services, software and telecommunications.
Meanwhile Domain Name registrations in the Marketing sector displayed the strongest increase (82 percent) in 2006. The Marketing sector includes public relations, advertising and design. Followed by Government registrations (63 percent), Media (40 percent) and Banking/Finance/Investment sector (39 percent); the Media sector consists of television, radio, print and online content.
Growth in Australian Registrations
This data is based on demographic information, gathered by
NetRegistry, during domain registration. This data was extracted from a
substantial sample, over 38, 750 domain registration buyers (2004-2006)
specified their industry.
|
2005 |
2006 |
|
Banking, Finance, Investment |
27% |
39% |
|
Building, Construction |
23% |
27% |
|
Business Services |
33% |
23% |
|
Charity, Non-profit Organisation |
65% |
-14% |
|
Education, Training |
64% |
9% |
|
Engineering, Manufacturing |
19% |
22% |
|
IT |
7% |
-6% |
|
Government |
64% |
63% |
|
Hospitality, Travel |
41% |
11% |
|
Healthcare, Medicine |
32% |
15% |
|
Media |
45% |
40% |
|
Marketing |
45% |
82% |
|
Retail, Consumer Sales |
38% |
16% |
* Data based on calendar year
|
* Data based on calendar year |
Conclusions
There has been a steady increase in registrations, across all Australian industry segments over the last two years.
The significant growth in the Marketing sectors' domain registrations throughout 2006 supports the findings of Audit Bureau of Verification Services (ABVS). Their latest report (August 2006) recorded $226 million total online expenditure for the second quarter of 2006. The market grew 59.4 percent over the past twelve months.
[Source: Australian Interactive Media Industry Association, Media Release 7th August 2006]
2006 saw a decline in registrations within the IT industry. The sector previously dominated registrations, in 2004, unsurprisingly signifying the industry as early adopters of the technology, which has since subsided.
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