Clearly intellectual property
adds value to your business. Here are our five tactics to help you make
the most of your intellectual property:
1.Identify your IP to find the riches in your business that perhaps you haven't seen until now.
There
are seven types of intellectual property to discover in your business
and then to capture through asset registers, which can be as simple or
as comprehensive as you wish.
The seven types of IP are as follows:
- Trade marks
- Copyright
- Confidential information
- Designs
- Patents and patentable material
- Plant breeders rights
- Circuit layouts
2. Protect it
Make it more valuable, enduring, saleable, inheritable, transferable and tangible.
3. Manage it
Help
it grow and align with your business plans - anything cultivated with
intent will grow more quickly and more powerfully. It also happens to
multiply!
4. Monitor your IP and that of your competitors
Keeping
your competitors honest, but also to give the innovators in your
business inspiration, food for thought, benchmarks and perspective.
5. Train your staff to become advocates and protectors of your IP.
Assume the best, but prepare for the worst through security measures and recruitment and exit procedures.
The
secret to business success is creating and cultivating your IP - just
look around for all the proof you need that success equals intellectual
property.
Alicia
Beverley is Chief IP Strategist at IP Wealth Pty Ltd and specialises in
identifying, protecting, managing and monitoring intellectual property
assets for its clients around Australia and overseas.
www.ipwealth.com.au
Want
to learn more about the five IP tactics of a successful business? IP
Wealth's Intellectual Property Education and Training Academy
(IPETA™) provides training programs for business leaders,
managers and staff and has trained over 1,000 CEOs to date. For details
about this CEO Master Class half day seminar and other IP training, go
to www.ipwealth.com.au or call 1800 857 070.
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Australian Anthill has distinguished itself from other business magazines by taking an irreverent and often 'edgy' approach to business reporting, to reflect the youthful mindset of its readers
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A core objective of Australian Anthill is to promote and stimulate
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