Imitation is flattery
Model your website after other successful sites. Visit other websites and take a close look at what they do well and what they do poorly. Then, compare your observations to your own site and make the appropriate changes.
Use testimonials and informational links
People don't know you personally. You'll need to convince them you are who you say and you will do what you promise. Use accounts from happy customers to convince your readers that you can be trusted to deliver a top-notch product. Provide them with other resources and links to articles, product reviews or survey results to inform them regarding your product, so they have the facts they need to make an informed decision and compelling reasons to buy from you.
Make it easy to buy from you
Many people like the luxury of using a credit card online, so offer that option. But some people simply won't buy online, usually because of fears about the security of their credit card information. So give them options and make checkout easy.
Learn the basics of search engine optimization
Powerful web content includes keywords people use to search for your site. To get a high ranking, your web content must be loaded with keyword phrases and still remain engaging to read. Don't let your content get stale As with most marketing materials, it's easy for your message to run its course. Maybe you have new products, employees, clients and awards you'd like to publicize. A website is a constant work in progress. Build it and they will come doesn't apply here. It must be refined and added to on a regular basis to keep it fresh.
Pay attention to the red light
If your website has been up more than a few months without sales, take another look at these guidelines and rebuild it.
About the Author
Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can contacted at anazarian@getitinwriting.biz
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