When you first start out playing the game of SEO and getting your site listed on all the major search engines, you’ll be thrilled to see your name in lights at all…but who really looks to the forty-fifth page of search results? Now that you’re listed and are getting some traffic through your site, it’s time to grab Google by its horns and make the most of ranking technologies to drive your website to the top of the lists. This is an ongoing process as the web and SEO evolves constantly, so is it wise to adopt a DIY approach to your main asset – your website? Here are some of the common mistakes made by DIY SEO enthusiasts.

RSS is my favourite internet technology. It's all about me - my own personalised and condensed version of the internet, giving me what I want as quickly as possible. Whenever I'm online, I keep my iGoogle page open. I love RSS feeds because I can check up on 20 SEO-related blogs, the New York Times headlines, the Sydney Morning Herald headlines, the weather report, my gmail inbox, tech blog updates, and daily recipes involving camembert cheese all in the same browser window.

To your business, an RSS feed is a very simple (and free!) online marketing tool.