Building a loyal customer base requires you
to put in the extra mile of effort and make your clients feel like royalty.
Rather than sucking up, however, making a genuine connection is what counts. To
build customer loyalty online and increase word-of-mouth about your business, you need
to deliver exceptional customer service despite the barriers of technology.
Branding (bran-ding)
- noun
In marketing, the
sum total of a company's value, including products, services, people,
advertising, positioning, and culture.
These days, it’s
not enough to name your company and get down to business. You need to think
about branding your company in a way that represents the “personality” of your
business. In the same breath, no one is going to buy from you or not because
your logo is light blue or dark blue.
The goal of
successful branding is to achieve customer recognition of your company. The
well-designed branding of your company will set your business apart from the
competition, and make you stand out.
Out there are thousands of businesses where some business leader has learnt the simple rules of creating not just a good operation but a great one. And he or she has committed their resolve to make it happen...
Year end tax planning is the use of legitimate strategies to accelerate deductions and to defer the recognition of income. Where the business owner has elected to adopt the "Simplified Tax System" (STS), there are a different set of rules applying to some of these strategies.
The most common tax planning strategies that business owners should consider prior to 30 June 2007 include: �
The Internet offers amazing opportunities to reach new customers, expand your market reach and grow your business cost-effectively. So, has your business considered the move towards eCommerce as the next step in your business plan? Fiona Lippey, founder of SimpleSavings.com.au discusses the success of her online business.
Strategies
full story
printer version
Report a bug