Do you sell products over the internet to customers in the United States, United Kingdom and Germany, or hope to? If yes, then you should try listing the items you flog on Google Base, an expert encyclopaedia that Google trawls when picking up information for its search results.

When you first start out playing the game of SEO and getting your site listed on all the major search engines, you’ll be thrilled to see your name in lights at all…but who really looks to the forty-fifth page of search results? Now that you’re listed and are getting some traffic through your site, it’s time to grab Google by its horns and make the most of ranking technologies to drive your website to the top of the lists. This is an ongoing process as the web and SEO evolves constantly, so is it wise to adopt a DIY approach to your main asset – your website? Here are some of the common mistakes made by DIY SEO enthusiasts.

As your business opens its doors in the new frontier town we call the internet, success or failure can depend on your personal decisions of what is right or wrong, while keeping an eye on what your neighbours are up to.

Over a hundred years ago, new frontiers were characterised by lawless towns outside of mainstream society, with doom-laden names like 'Deadwood'; or 'Tombstone'. There were riches in 'them thar hills' and whole communities appeared almost over night without the infrastructure, laws and regulations enjoyed by 'city-folk'. Women were women, men were men and small animals were terrified.

Online marketing and ecommerce have become the new gold rush, as people find fresh ways to monetise the internet. Free of many of the codes of conduct and regulations that guide offline marketing, there were always going to be arguments about what methods are not only effective, but healthy for the community at large.