There are many businesses that seem to be divided between their traditional brick and mortar location and their online location, which operates based on an entirely different set of assumptions and strategies. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavour and its routines.

RSS is my favourite internet technology. It's all about me - my own personalised and condensed version of the internet, giving me what I want as quickly as possible. Whenever I'm online, I keep my iGoogle page open. I love RSS feeds because I can check up on 20 SEO-related blogs, the New York Times headlines, the Sydney Morning Herald headlines, the weather report, my gmail inbox, tech blog updates, and daily recipes involving camembert cheese all in the same browser window.

To your business, an RSS feed is a very simple (and free!) online marketing tool.

As your business opens its doors in the new frontier town we call the internet, success or failure can depend on your personal decisions of what is right or wrong, while keeping an eye on what your neighbours are up to.

Over a hundred years ago, new frontiers were characterised by lawless towns outside of mainstream society, with doom-laden names like 'Deadwood'; or 'Tombstone'. There were riches in 'them thar hills' and whole communities appeared almost over night without the infrastructure, laws and regulations enjoyed by 'city-folk'. Women were women, men were men and small animals were terrified.

Online marketing and ecommerce have become the new gold rush, as people find fresh ways to monetise the internet. Free of many of the codes of conduct and regulations that guide offline marketing, there were always going to be arguments about what methods are not only effective, but healthy for the community at large.

Writing effective copy for a website is not easy.

Producing content that is not only correct in grammar and spelling but also motivates the reader to buy can take a lot of skill. But carefully written online copy can also attract traffic to your site through careful use of keywords and by providing informative articles that your target audience wants to read. Online copy comes in many forms – email marketing, blogs, website copy, press releases, giving you a number of strategies to convert website visitors into customers.

Netregistry already uses professional writers for our own marketing as well as producing articles and submissions for Nett Magazine. Now you can access those same writers to work for you!