Google has announced the US launch of Google Checkout offering consumers and merchants an alternative to well established payment processing providers such as PayPal. Google is enticing merchants, with lower fees and rebates on AdWords advertising.

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. However email marketing is still one of the most cost effective ways to contact prospects and customers.

Viral marketing works on the premise that your service or product is popular enough to advance through a word-of-mouth process. The important goal of viral marketing is to promote your idea, business, product or service over and over until it reaches thousands of people.

In the days of online commerce, a key strategy to your success is search engine optimisation. But what exactly is SEO and how do you work with it? Mark Wheeler searches for answers on how to make your business stand out from the online crowd.