July 07 |
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Creating Your First Webpage
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People who are new to building and publishing a website invariably ask me "Where do I start?". I'm always sympathetic to the question because a new user has a number of different concepts that they need to be able to understand before they can successfully publish a site. This month I will provide a basic overview of some of the jargon and processes. Part 2 (August Newsletter) will discuss some of the web authoring tools that are currently available for users
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Google Webmaster Tools: See what Google Sees
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For those of us managing websites and looking for ways to accurately gauge and improve our performance on Google, Webmaster Tools is a free resource to help you optimise your website
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Google's Webmaster Guidelines
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This month we wanted to publish a list of best practises to ensure your website is optimised for the search engines. However there is no better advice for building a fully search engine optimised website than that which is offered by Google themselves, so it seems appropriate to republish that advice in full. Even if your website has been online for a while, or you are a web designer building many sites, these guidelines are still a valuable reminder of how to build an optimised website
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Company Website Maintenance
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As the internet grows in its popularity and your company in its reach, merging both successes become fruitful when the presence on the internet is firmly established. Your company's web site could have been launched as a first time experiment or as a fully blown e-commerce venture, both cases of presence need to be sustained over a long period of time. The need for your company web site maintenance arises, for reasons of sustaining it in the face of so many risks it faces on the internet. Company web site maintenance is normally undertaken by it's own IT or EDP division or by an external agency specializing in this area of information technology
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The Importance Of Link Popularity
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Gaining high link popularity is perhaps the single most important factor when trying to reach the top page on the major search engines. It appears all the large SE's are using link popularity as a way of calculating the importance of a page, thus giving it a higher rank.
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