Having worked in the corporate world for many years in senior positions with Internet marketing and online development, I decided to put my skills and qualifications to better use and start my own business. My business would offer the small to medium business owner the expertise in business on the Internet that I had gained over the past twelve years.

When Adam Franklin & Toby Jenkins started Brisbane web design company, Bluewire Media, in 2005, both wanted to own a business but neither person was technical. Naturally this threw up a few challenges, especially when it came to web hosting.

Trina Johnson runs Fruitful Creative - a graphic design agency. When faced with a client request for a website, Trina was, like many first-timers, intimidated. No problem with the design, but what about all that code and technical stuff?

"As a graphic designer merging into the world of web design, I was a little concerned about my ability to deliver when a client asked me to design them an online store. After much searching and reading, I realised that I didn't need to be a technical whiz or really know any coding at all to be able to deliver."