Websites that make their customers work to read them are not the best way to get business. Minuscule fonts, text in colours that make it hard to see against the background colour...
People who are new to building and publishing a website invariably ask me "Where do I start?". I'm always sympathetic to the question because a new user has a number of different concepts that they need to be able to understand before they can successfully publish a site. This month I will provide a basic overview of some of the jargon and processes. Part 2 (August Newsletter) will discuss some of the web authoring tools that are currently available for users
As the internet grows in its popularity and your company in its reach, merging both successes become fruitful when the presence on the internet is firmly established. Your company's web site could have been launched as a first time experiment or as a fully blown e-commerce venture, both cases of presence need to be sustained over a long period of time. The need for your company web site maintenance arises, for reasons of sustaining it in the face of so many risks it faces on the internet. Company web site maintenance is normally undertaken by it's own IT or EDP division or by an external agency specializing in this area of information technology
Gaining high link popularity is perhaps the single most important factor when trying to reach the top page on the major search engines. It appears all the large SE's are using link popularity as a way of calculating the importance of a page, thus giving it a higher rank.
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