Converting Visitors into Customers
Getting visitors to your site through online advertising is one
thing, but if they click the back button straight away, you lose.
ClickCatcher will customise and improve your landing pages specifically to receive this traffic. By adapting each ‘landing page’ to specific advertisements or links, you can offer exactly what the visitor is hoping to see, enhancing the opportunity for a sale.
ClickCatcher is about providing a strong customer focus – taking your visitor by the hand and offering them exactly what they want with the minimum number of clicks.
Make back-button visitors a thing of the past and turn an average advertising campaign into an amazing advertising campaign.
How the service works
A Lonely Website is a Poor Website
Most online stores employ many strategies calculated to attract additional traffic. But what if this additional traffic doesn’t produce more customers?
There are many reasons why visitors don’t become customers. It is the role of ClickCatcher to reduce these reasons, enabling you to convert more clicks into sales.
Where are your visitors finding you?
The first step in ClickCatcher’s process is to identify how your visitors are arriving at your site. Which links are they clicking on? What adverts are they responding to? Which keyword searches are the most successful?
If you identify that a lot of your traffic is coming through one of your advert links that promises a particular product, then we can plan a landing page that answers that particular customer need.
Building the pages
Once we have identified the links we are targeting, we can do one of two things. Either we can restructure the existing landing page to more clearly reflect the intention of the link, or we can produce a completely new page to allow greater flexibility in the methods used to engage the customer.
For example, if your visitor has clicked a link promising bargain watches, the landing page should not distract them with extraneous information and offers. A few bite-sized pieces of information and maybe a qualifying question can allow the visitor to select the watch style they want and take them straight to the purchasing process.
It is worth remembering that some customers will leave to compare with other websites before making a decision, so it is important that your landing page shows ease of use and friendly service as well as a competitive price. What are you offering that they can’t find elsewhere?
Once a format has been decided, NetRegistry will produce the copy for you to place into your pages.
Final Review
Once the final copy has been sent to you, you will be allowed one set of corrections to adjust any minor mistakes or tweaks. After that, the pages can go live. We would then recommend using an Analytics package to monitor the success of your new pages and assess the behaviour of your visitors.
Benefits
- Specific tailoring of landing pages
- Keyword optimisation
- Proven conversion techniques
- Responsive, customer focused copy
To order, simply call 1800 78 80 82 and acquire for the Click Catcher Program.
Or order a free review of your website today and we'll tell you your prospects for success