Mailroom Email Marketing product overview

Video Transcript

Hello, I'm Tony from Netregistry and today I'll give you a quick overview of our mailroom product.

When you log into mailroom this is the home page that you come to. Firstly I'll show you how you can create a contact list. So to create a contact list we simply go to the contact list, then create contact list and the following information will come up.

Firstly name the contact list, in this case 'My Customers'. AS you can see it has the owners list and the email address. In this example however we will change the reply email to sales. So when a client will ow reply to an email it will simply go to the sales email address that I've just changed it to.

Now lets create it. So what we'll do is we'll save it. Once you save it, it will then be directed to this page. So as you can see it will have its first contact list.

The next step I'll show you is how to add a contact or email to that newly created list. So just go to contacts, go to add a contact then place the email address that you wish to add to the contact list. In this case I'll add my own.

Once you've put the email address in there just press save. Your first contact has now been added. If you have a pre-existing list you wish to add or you have bulk emails you wish to add you can do so by importing from an excel spread sheet. In this example I've created an email list on an excel spread sheet. AS you can see I've also included myself on there. Lets see what happens when I try to add an existing email into the new contact list.

An important thing is also to remember to name your columns. In this case here I have the first name, the surname and the email address. Before we can import the excel file we need to create custom fields. So click on the custom fields area and then create a custom field.

The first one is, click text field. So we've chosen first name and then press next. Then next again and then add it to my customers.

Now we'll also put in the surname and then the email address. Now we've completed that it's now time to import the excel spread sheet. So simply go to contacts, import contact from a file, add it to your list and press next. Then we come to browse, double click on the excel spread sheet then just go to next.

Now the next step is to actually map it to what we created earlier. In this case here the first name goes to the first name field, the surname goes to the surname field and the email address goes to the email address field. Once this is completed just click next.

Now we are going to click on start importing. As you can see we have successfully added 4 new contacts. In this area here it actually states that we've tried to import a contact which already exists. In this case here we've been notified and so it has been taken out.

Now that we have a contact list it's time to create an email campaign. So click on create an email. The great thing about mailroom is that there a number of professional looking templates you can use. As we scroll down you can also see that its easy to find a specific area such as business, store and so forth.

For this example we're going to choose law. We're going to call it the monthly newsletter. After we've created this just click next. For this example we'll call it the Netregistry October sale.

As you can see the template is fully customisable so you can add your company details there, your headings. It works exactly like word, you can also add links and if you are a little bit more advanced you can also use HTML. So for any specific needs you can tailor mailroom to your target audience. Whether you're in IT, whether you're in law or whether you're in fashion there's no limit with Mailroom. Lets save this campaign now. So simply scroll down, just click on save and exit.

Now that that's created you can see we now have our first campaign. As you can see it hasn't been sent. That's what we'll do now. Now let's send the campaign. So if you go to email campaigns, then simply go to send an email campaign. We choose to send it to our 5 active customers. go to next.

Lets select a campaign, in this case the monthly newsletter. Once all the fields are filled out simply click next. You can scheduled to send my email campaign or you can send it right away. Now that the campaign is in queue and ready to send you can see that it will be sent in approximately 2 minutes.

Another great feature of mailroom is the statistics part. As you can see you'll be able to see how many people have opened the email, unopened and how many have bounced. You'll also have other specific statistics such as open statistics, link statistics, bounce and so forth.

This will help you to be able to tailor a great marketing campaign now and in the future.

Mailroom is a great product that will not only help you assure repeat business from your clients but also help build your brand.