How much is 1% of the market worth to you?

Video Transcript

Every business decision comes back to return on investment. Here's a great little tool that you can use to see what would happen for your business in terms of revenue if you could get just 1 percent of all Google searches relevant to your business coming to your website.

To do this, simply go to google.com.au and in the search bar type 'google keyword tool'. Looking at the results go to the 'Google AdWords Keyword Tool'. And once you're here enter keywords and phrases one per line which are relevant to your business.

For Netregistry will use the word 'domain names', 'web hosting', 'Search engine optimisation', or the acronym 'SEO' and 'e-commerce'. These are some of Netregistry's core areas of business. Once we've inputted one per line simply click on 'get keyword ideas' and wait a moment for Google to come up with the results.

These are the results that Google has given us for Australia only. And if we look a the local search volume, we're looking at searches done within Australia for the month of June.

We can sort this by the words and phrases which are searched the most, and once we've done this we can actually export to an excel CSV file for analysis.

Once we've imported the information from Google's tool into an excel spreadsheet we can calculate what one percent of the market might mean to us on the front page of Google.

Total number of searches in Australia is simply the sum of all of these numbers that we've retrieved and imported into the CSV file from our Google tool.

Once we've got this number we can consider what one percent of the market who could arrive at our website through Google searches is. And we simply do that by calculating what one percent of all those numbers were.

3623 people per month. We can then make the assumption on industry standards that approximately 10% of visitors will go onto buy. Calculating what 10% of people are is 362 visitors going onto make a purchase.

Once we've worked this number out we can calculate what that would be worth in revenue terms to our business.

Let's assume we make $500 on average per sale. If we take the $500 and times it by our 362 visitors generated by Google searches we can see that over 180 thousand dollars in revenue would come into the business in the course of one month.

So that's how easy it is to use the Google keyword tool. It's a great way for you to find out how much money you can make for your business by using online marketing.