Carnegie Management on SEO
Paul Smith of Carnegie Management Group discusses the Traffic Accelerator. He knows just how much extra business this SEO program has brought in and the return on investment he is enjoying.
Video Transcript
Founded the company back in 1999 as Executive Mentors, Transition Managers.
Everybody said it was a good idea to have a website, going back to 2001. I must admit my understanding of IT and web technology was not real flash at the time.
But with the passing of time, I'll put a plug here for Netregistry, they said it's all very nice and fine to have a website but if people are typing in keywords that arguably you're not being found, so you have to consider optimising your site.
So each month we get reports on things we need to do to keep ahead of the crowd when it comes to Google and that's working an absolute treat. We measure it every second day with hits reports on the site, how people find us.
Executive mentoring, business mentoring, executive coaching, business coaching, also families in business and career coaching. They're all, particularly executive coaching and mentoring rank 1, 2 or 3 Google globally.
A big aim to sit down and work out ROI, return on investment - would be massive. It could be a job of work done, but they have more than paid for themselves hundreds of times over.
It's an investment, it's an investment in our future, both new client point of view and bringing on board new people.
