The data produced between Google Analytics and Awstats is inevitably different, resulting from the different tracking methods used. AWstats is designed for network administrators and engineers, whilst Google Analytics is made for business owners, marketers and analysts – business focused. A lot of the stats that AWstats provides are purely meant to inform about website functionality and finding out more about the technologies used by the site’s visitors. Google Analytics is a platform that allows you to discover the why’s (or usually why not’s) and how’s of the interaction of website visitors with your site. Neither will produce the same results.
To find out more about the differences, go to: http://www.googlelytics.net/awstats-log-file-analysis-vs-google-analytics/.
