Urchin Web Statistics product has been discontinued by Google. Netregistry is unable to add more Urchin licenses for clients due to its deprecation as of March 2012. We encourage customers to take up the free alternative to this application called Google Analytics. More information on the use of Google Analytics is located at: http://www.google.com/analytics/
Original article February 2011:
Urchin Web statistics analyzes traffic, provides accurate and user friendly reporting to ultimately improve online traffic. The analytics package also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits. It will report the visitor, the geographical location of the user as well as the referred link to your website. This information is helpful when converting users to potential customers.
Urchin offers is a more extensive statistic package than many other alternatives. It is also worth noting, Urchin Web Analytics has now been bought by Google which is known as Google Analytics.
Urchin has been described as the most accurate, robust, reliable and detailed web analytics program on the market. This explains why it is the worldwide, industry leading, web analytics software. How are Urchin’s stats different? Urchin uses page tagging, which means a JavaScript is inserted in the clients code and is automatically run every time the page is loaded. Our remote server then correlates this data. This page tagging service works by installing a cookie on the user’s browser.
For example:
- Information about the visitors screen sizes
- How many times that person visits the site
- The price of the goods purchased
- How long there spending on each page
- The keywords used to search for you
- What link they clicked on to get to your site (referral link)
- Great information for effective SEO – site content and keywords
To view a sample of Urchin, visit http://stats.au.com/urchin.
