Business Planning & Coaching

1.0 Introduction Exercise 1
2.0 The Two Plans in Business Exercise 2
3.0 The Importance of Goal Setting and Business Planning Exercise 3
3.1 The Power of Goal Setting Exercise 4
3.2 Planning is the Key to Business Success
3.3 The Law of Planning Exercise 5
3.4 The 6 Rules of Business Planning
4.0 The Three Step Springboard Process - "SIT, SWOT & STRAT"
4.1 Step One: The Situation Analysis Exercise 6 & 7
4.2 Step Two: The SWOT Analysis Exercise 8
4.3 Step Three: The Strategic Plan Exercise 9
4.3.1 Think Strategically Exercise 10
4.3.2 Create your Vision Exercise 11
4.3.3 Establish your Key Business Objectives Exercise 12
4.3.4 Establish your Strategies Exercise 13
4.3.5 Write your Strategic Plan Exercise 14
4.3.6 Implement your Strategic Plan Exercise 15
5.0 Summary

1.0 Introduction Exercise 1
2.0 What is a U.S.E and why it is so important?
2.1 The essence of a U.S.E
2.2 Make sure you understand what unique really means
2.3 Two Laws that play a pivotal role in U.S.E
2.4 What is your area of excellence Exercise 2
3.0 How to find, define and write your U.S.E
3.1 Ask yourself 5 key questions Exercise 3 TO 9
3.2 Six tips to help you create a compelling U.S.E.
4.0 Examples of U.S.E's
4.1 Nine compelling U.S.E's which work.
4.2 Three U.S.E's which do not work so well.
5.0 Positioning and targeting your U.S.E. Exercise 10

1.0 Introduction
1.1 What does Business Culture really mean?
2.0 How can you tell what an organisation's culture is like? Exercise 1
3.0 Why organisational culture is so important to business in the 21st Century?
3.1 The irrefutable link with Performance & Reputation
3.2 Gives people a Sense of Meaning and Purpose
3.3 Culture underpins and drives all of the Cardinal Business Solutions
4.0 Strategic Cultural Plan - The Culture Framework
4.1 Vision and Mission Exercise 2 & 3
4.2 Values
4.3 Seven Fundamental Business Values Exercise 4
4.4 Norms
4.5 Go to work on your culture
5.0 Examples of Strategic Cultural Plans
5.1 S.M.E Business Mastery
5.2 South West Airlines
5.3 Nokia
5.4 Coca Cola Corporation
6.0 Five tips to help you to establish, promote and sustain a strong culture
7.0 Summary

1.0 Introduction Exercise 1
1.1 How do you answer the three questions?
1.2 Why plan for your business? Exercise 2
2.0 The six benefits of doing a Business Plan
3.0 Establishing Goals
3.1 Why is it so important to establish goals?
4.0 Tips to consider before writing your business plan Exercise 3 & 4
5.0 Creating your Business Plan Exercise 5
6.0 Developing a Business Plan - it's a process
7.0 The objective of the plan Exercise 6
8.0 Why are you writing a Business Plan?
9.0 Planning for Profits - "Work the Plan"
10.0 The different roles and uses of a Business Plan
11.0 The top ten mistakes to avoid when writing a Business Plan
12.0 Ten tips in writing an effective Business Plan
13.0 The Business Plan Template Exercise 7
14.0 The nine sections of the Business Plan
15.0 Summary

1.0 Introduction
2.0 Sales are Everything! Exercise 1
3.0 The Seven Fundamentals of Sales
4.0 Paradigms and Paradigm Breaking
4.1 Five fatal sales paradigms Exercise 2
5.0 The 14 Step Sales Mastery Program
5.1 The 7 Step Sales Mindsets Program Exercise 3
5.2 The 7 Step Sales Strategies Program Exercise 4 to 10
5.3 The Rule of Seven
6.0 Sales Terminology
6.1 Ten Power Words to Use
7.0 Write your Dynamic Sales Plan (D.S.P)
7.1 Developing a D.S.P Exercise 11
7.2 The Essential 5 Step D.S.P Process Exercise 12
7.3 The 4 Basic Sections of the D.S.P
7.4 Action your D.S.P Exercise 13
8.0 Summary

1.0 Introduction
1.1 The marketing concept Exercise 1
1.2 The art of marketing
2.0 What the heck is marketing really?
2.1 Definitions of Marketing
2.2 The Marketing Mindset
2.3 Positive Marketing Mindsets Exercise 2
2.4 Self promotion Exercise 3 & 4
3.0 The fundamentals of marketing Exercise 5 & 6
4.0 The Ten Step Marketing Mastery Program - Introduction
4.1 Marketing Strategy - Why it is so important?
4.2 Don't make the wrong marketing assumptions before you start Exercise 7
4.3 The Ten Step Marketing Mastery Program Exercise 8 to 22
5.0 The marketing mix Exercise 23
6.0 The marketing budget Exercise 24
7.0 The Dynamic Marketing Plan (DMP)
8.0 The six major components of a DMP
9.0 Marketing strategy
9.1 Action plan Exercise 25
10.0 Summary

1.0 Introduction
2.0 What is customer service?
3.0 Customer Satisfaction
3.1 The four levels of customer satisfaction Exercise 1
3.2 Satisfaction of needs Exercise 2
4.0 The fundamental law of the customer
5.0 Why the customer is the most important person in your organisation and why you should worry about customer service.
5.1 The bottom line impact of customer service
5.2 Poor service and the power of negative W.O.M Exercise 3
5.3 The seven customer service facts you should know
5.4 Customer service in Australia - How are we going?
5.5 The customer service profile Exercise 4
6.0 The Ten Step Outstanding Customer Service Mastery Program Exercise 5 to 15
7.0 The Ten Key Service Activities Exercise 16
8.0 Results of O.C.S.
9.0 Case Studies
10.0 The customer service guarantee (C.S.G) Exercise 17
11.0 The Outstanding Customer Service Plan Worksheet Exercise 18
12.0 Summary

1.0 Introduction
2.0 What is a Brand?
2.1 Definitions of a Brand Exercise 1
2.2 When defining your brand - Think of a Slogan and "Own a word
or a phrase"
2.3 Other important brand terms and definitions Exercise 2
2.4 Customer and employee perceptions define a brand
2.5 The six key principles of Branding
3.0 What are the 10 Major Benefits of a Strong Brand?
4.0 The Ten Step Branding Mastery Program Exercise 3 to 8
5.0 Two Case Studies in sensational Branding in Australia
6.0 The Dynamic Brand Plan (D.B.P) Exercise 9
7.0 Summary

1.0 Introduction
2.0 What is communication?
2.1 The Three fundamental roles of effective business communication
3.0 The 15 Step Communication Mastery Program Exercise 1 to 15
4.0 Information is power Exercise 16
5.0 The communication nightmare in the marketplace
6.0 Your vocabulary directly affects your communication effectiveness
7.0 Ten ways to improve your written business communication skills Exercise 17
8.0 The communication acid test Exercise 18
9.0 How to write a Dynamic Strategic Communications Plan
9.1 The nine key components of the Dynamic Communications Plan (D.C.P) Exercise 19 to 28
9.2 The Dynamic Strategic Communications Plan Exercise 29
10.0 Summary

1.0 Introduction
1.1 Why people are so important to your organisation
1.2 Facts about people potential in business Exercise 1to 14
1.3 Discretionary Effort or "Employee Engagement" versus
Mandatory Effort ofEmployees
1.4 It's not about them, it's about you Exercise 2
1.5 How to attract the right people in the first place Exercise 3
1.6 It all begins with Visionary Leadership
1.7 You have to give before you can receive.
2.0 The Goals of a "Full Potential Organisation"
2.1 Understanding what makes people tick
2.2 The Six Attributes of Full Potential People Exercise 4 to 9
3.0 The Six Step Full Potential People Mastery Exercise 10 to 16
4.0 Case Studies
5.0 Summary

1.0 Introduction Exercise 1
1.1 Good leaders are made not born Exercise 2
2.0 Definition of leadership
2.1 What is leadership?
2.2 What leadership is not
3.0 Five styles of effective, successful leadership Exercise 3
4.0 The 10 Step Leadership Mastery Program Exercise 4 to 18
5.0 Research on Leadership
6.0 What some Great Business Leaders have to say about Leadership
7.0 Assessment of your Current Personal Leadership Effectiveness Exercise 19
7.1 Dynamic Personal Leadership Plan Exercise 20
8.0 Summary

1.0 Introduction Exercise 1
1.1 Good entrepreneurs are not born they are made
2.0 What is an Entrepreneur and what is Entrepreneurship?
2.1 The Successful Entrepreneur's Mindset
3.0 Definitions of Entrepreneurship
3.1 The Ten Step Entrepreneurs Mindsets Program Exercise 2 to 10
3.2 The Ten Primary Psychological Success Drivers or Motivators Exercise 11 to 13
4.0 The Ten Strategies for Entrepreneurs Program Exercise 14 to 23
5.0 The Ten Step Entrepreneurial Treasure Chest Program Exercise 24 & 25
6.0 The Two Essential Ingredients of Entrepreneurship: Risk Taking & Ideas Exercise 26 to 29
7.0 Lets learn from Ten Entrepreneurial Masters. What are their personal tips on entrepreneurship?
8.0 Summary

This package saves you $198 on the complete course. Even if you have already purchased one Cardinal this package saves you $99. You can spread the cost over 11 months and still complete the course at your own pace. A 5% surcharge applies to this direct debit option.

Remember this is action learning so you are applying the program within your business to gain benefits as you progress through the Cardinals.

You are not losing income generating time because you can work anytime from any location.

Like a sports coach you will be motivated and guided through Cardinals to achieve your personal best.

Typically each Cardinal includes a number of exercises or steps where you input the information (ideas, objectives, estimates etc). Each step includes the facility for comments from your coach and you have the opportunity to revise your inputs accordingly.

Like a sports coach you will be motivated and guided through Cardinals to achieve your personal best. Maximum benefits are achieved with 2 hours per Cardinal for business owners that have big ambitions.

You can build a relationship with your coach over time who will typically become a friend that shares your trials and jubilation.

Telephone sessions are arranged at mutually convenient times. Voice over Internet Phone (VOIP) calls are an option that eliminates phone charges.