5 reasons you need SEO for your blog
Deciding to operate a blog can arise from any number of situations. Whether you are looking to create a direct channel of communication between your business and potential customers, or launch your opinions and creativity into the digital universe, every blogger must know that, to survive, you need to work towards two things:
- Building a loyal readership
- Cultivating a stream of new visitors.
As long as you offer authentic, engaging and valuable content, loyalty and retention should follow. All of your hard work developing the perfect content for a particular audience could be wasted, however, if they are never introduced to it in the first place.
Many businesses are aware of Search Engine Optimisation (SEO); the process of manipulating a site to climb search engines’ list of results and organically maximising the visitors to a website. Unfortunately, when looking to drive further streams of traffic to their website, many businesses fall short when applying SEO techniques to their blogs.
Here are 5 reasons why SEO is just as important for blogs as they are for other web pages.
Better ROI than other marketing alternatives
Advertising budgets differ from business to business. If a business has a long-established blog, they have likely spent plenty of resources in the early staged launching the brand and building a readership. These businesses are not likely to need to allocate as much money to get their posts seen in the future. However, if your blog is brand new, you may not have the funding or income streams available to finance big advertising expenditures to float it with your audience. Whatever your situation, all blogs can benefit by adopting simple SEO techniques.
Increase traffic of invested visitors
People across the world are using Google and other search engines to find solutions to their existing wants and needs. When someone types a phrase or collection of words into a search engine, they are known as ‘search queries’ or ‘keywords’. By conducting sufficient research and determining the information your desired readers require within your niche, you can refine the content in your blog to be heavily optimised around the potential topics they will search for. The result? Not only will you climb the search engines ranks, you will also receive a stream of invested new visitors. If you offer some free, helpful tips, in addition to your regular services for which you charge, visitors to your blog are more likely to engage with your business, or at least be converted into returning readers.
Higher ranking relates to higher CTR
Big competition between blogs will always mean that achieving that coveted #1 spot on search result lists will be difficult. It is proven that the higher your blogs rank, the higher your Click Through Rate (CTR), so it’s important to take advantage of every SEO tactic available to you. Your CTR measures how many people click onto your blog from the search engine. People generally don’t look past page one of search results, which it’s why it so important to get your site there.
Modern society has left people bombarded with new, sparkling advertisements everywhere they turn – especially on their screens. These days, potential customers need multiple exposures to positive brand impressions before they will so much as remember your business.
By optimising as many pages as possible on your website, ranking with a wide variety of keywords (coupled with valuable blog posts), not only will your site gain greater visibility through search engines, you will also have more opportunities to impress and convert potential customers reviewing your content.
Matching your competitors
SEO is no secret. Unless you are the only person writing a blog in your chosen niche, you can bet that your competitors will be utilising all of the techniques available to them. If you are proactive and go the step above with your SEO strategy, then you can enjoy a series of benefits over your competitors that will repay you in spades in the future. For example, by achieving a higher ranking on search results, your brand will subliminally be perceived by users to have greater credibility on the matters you discuss. SEO will also leave your blog and website with an improved user experience, as Google makes plain that they reward sites that provide a better overall experience.
Sifting through the myriad of ever-changing SEO techniques to best promote your blog is often a taxing and challenging endeavour. The benefits, however, are irrefutable, and too good to let slip through your fingers. To learn more SEO principles, or if you would like to consult an expert about developing a successful SEO strategy, feel free to chat to our online solutions advisors today.