5 ways a well-designed website can help you reach more customers

Written on 21 August, 2017 by Iona Yeung
Categories NewsWeb Design & Content

Whether you’re a local shop owner or a business that services customers worldwide, having a website is no longer a luxury – it’s a necessity. Websites provide an online shopfront for businesses and one that’s well-designed can help you reach new customers and stand out from competitors.

Here are five ways a well-designed website can benefit your business:

  1. It boosts brand credibility

You have one chance to make a first impression. For those who haven’t heard of your business, your website will be a potential customer’s first touch point. A website with a strong design helps to strengthen your business’s overall image.

  1. It connects you with new customers

A good website alone won’t attract visitors if they don’t know your business exists. A well-designed website means more than just aesthetically pleasing design elements – it also means it is structurally designed to help clients find you on search engines.

Did you know…? More than 50 percent of search queries come from mobile devices. If your website isn’t mobile friendly, you may be missing out on customers looking for your product or service.

  1. It helps explain your business to first-time visitors

Your business has 0-8 seconds to capture a visitor’s attention, which leaves you with a small window  to explain your value proposition quickly and effectively. Well-designed websites showcase their unique selling points on the homepage through text, imagery and videos. This helps visitors quickly understand what your business is and what you can offer clients.

  1. It generates leads and sales

A website should help generate sales and leads for you. It should have multiple and simple ways for visitors to contact with you i.e. contact forms, click to call buttons, sales enquiry forms and newsletter sign-ups…etc. These elements are critical when you are building a website to attract leads and sales.

If you’re looking to build a website, you can view our recent work in our showcase gallery.

  1. It creates a halo effect on marketing activities

While digital marketing has grown rapidly in recent years, offline marketing is still essential to many businesses. A well-designed website can complement all marketing efforts – both digital and offline – by giving you a place to direct prospects and clients afterwards.

Tip: Ensure your brand looks consistent across all your marketing channels to create a seamless experience for your customers.

Investing in website design, both for branding purposes and SEO, will provide plenty of added value to your business, and ultimately drive more sales.

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