Written on 21 July, 2014 by Georgia Leaker

The benefits of a dedicated SSL If your website has sensitive data passing through it and you get hacked, what happens to that data? It can easily be read by anyone who gains access to your website, which is where having an SSL Certificate comes in handy. But what’s an SSL Certificate and does your website... Read more
Categories: E-commerce, Web Hosting | Tags: online business, online marketing, ssl

Written on 27 May, 2014 by Katharina Kuen

The 3 seconds that will make or break your brand Do you sometimes find yourself ordering 5 items from your favourite online shop although you never thought you needed them? Do you know the feeling of getting magically drawn into a store while initially simply walking past? Or, the other way round, do you set out for some retail therapy... Read more
Categories: E-commerce | Tags: e-commerce, online retailer

Written on 07 April, 2014 by Verity Meagher

Internet merchant account vs. payment gateway Not sure how a merchant account works or why you need a payment gateway? Understand the process behind accepting payments on your e-commerce site and know you’ve got the best system in place.  What’s a merchant account? A merchant account is an online bank account that allows your businesses to... Read more
Categories: E-commerce, Small Business | Tags: merchant

Written on 03 March, 2014 by Christian Bowman

Developing a Digital Strategy in Three Simple Steps One of the advantages of having formal training in design is the ability to creatively capture and present information. Being able to simplify the complex and communicate a key message has enabled me to create a very simple process in developing a digital strategy and plan. I have devised a... Read more
Categories: E-commerce, Events | Tags: e-commerce, event

Written on 11 June, 2013 by Karen Lim-Sam

Breaking through new retail frontiers Consumers have changed their buying behaviours. Enabled by new technologies shoppers are now using mobile devices to comparison shop, access in-the moment promotions and consult friends or family before buying anything. Today, winning market share requires retailers to leverage technology shifts to their advantage and turn business intelligence and data... Read more
Categories: E-commerce, Events | Tags: customer behaviour

Written on 06 March, 2013 by Karen Lim-Sam

Q&A: Mark Shimahara, Online Marketing Manager, Patagonia Mark Shimahara, is the Online Marketing Manager at Patagonia - a retailer and manufacturer of quality outdoor products with a focus on environmental and social responsibility.  Shimahara is a key speaker at the eCommerce Conference & Expo in Melbourne, below we ask him a few questions about the eCommerce industry. What will... Read more
Categories: E-commerce, Events, Marketing | Tags: e-commerce, event

Written on 31 December, 2012 by Karen Lim-Sam

How to market an online retail sale If you’re a brick-and-mortar retailer, you’re bound to have mastered the art of marketing a sale. But if you operate a digital shopfront, this prospect is a little trickier. To succeed at online retail marketing, you need to combine left-field thinking with a strong dose of digital savvy. Here are... Read more
Categories: E-commerce, Email Marketing, Social Media | Tags: online business, sales

Written on 23 November, 2012 by Verity Meagher

Why you need an SSL certificate In the offline world, employing secure payment systems can foster customer trust. In the online world, however, payment security is intrinsic to business survival. Unsurprisingly, customers are reluctant to offer their credit card information to a retailer that doesn’t demonstrate their credibility. This means that businesses that prioritise trust markers... Read more
Categories: E-commerce | Tags: security

Written on 20 June, 2012 by Uyen Vu

Ready, aim, fire: How to develop a winning acquisition strategy The rise of the connected customer has created serious challenges for marketers in recent years. Businesses that once relied on traditional marketing methods now have to ensure that prospect consumers receive a consistent brand message and customer experience across multiple touch points. Although this cross-channel approach to customer acquisition might... Read more
Categories: E-commerce | Tags: customer behaviour

Written on 11 May, 2012 by Karen Lim-Sam

Getting expert help for selling online We all know successfully selling online is more than having a product and a website. But when your business world is a virtual one, where do you go for inspiration, new ideas and thought leaders showing best practices? PeSA - the Professional eBay and e-commerce Sellers Alliance - provides an... Read more
Categories: E-commerce, Events | Tags: event, online business