Written on 08 March, 2012 by Clancy Clarke

8 steps to help you successfully launch an online business Launching an online business can seem daunting until you understand the steps involved. While some people make the mistake of simply building a website then hoping people will visit it, you can launch an effective internet business, build traffic organically and convert visitors to clients by following a plan. Here... Read more
Categories: E-commerce, Marketing | Tags: online marketing, small business, web design

Written on 04 January, 2012 by Clancy Clarke

Online payment platforms that work If you’re a business owner with an online presence, then you’ll understand the importance of your website as a marketing tool. If you’re selling products and services through your site, it is important to be just as well informed about the types of e-commerce features which will enhance sales and... Read more
Categories: E-commerce | Tags: e-commerce

Written on 04 November, 2011 by Larry Bloch

The ‘Group Buy’ phenomenon Since Groupon kick started the global phenomenon of Group Buy sites, we have seen the rapid expansion of this market sector, through the rejection of a $6bn offer for Groupon by Google to the stratospheric $30bn price for their IPO, now pared back somewhat. There has been a media frenzy... Read more
Categories: CEO Blog, E-commerce, Marketing | Tags: customer behaviour

Written on 04 November, 2011 by Karen Lim-Sam

Future trends in the Australian e-commerce industry In doing some research on the future trends of e-commerce in Australia, it came as no surprise to learn that the use of e-commerce by businesses and, more recently, households is steadily on the rise. Survey data from the Australian Digital Economy E-commerce Trends and Statistics Report* suggests that Australian... Read more
Categories: E-commerce | Tags: e-commerce, online business

Written on 09 September, 2011 by Karen Lim-Sam

Uncover best practices & practical solutions at Online Retailer The Online Retailer Conference & Expo is Australia’s number 1 event for selling online.  It is a four-day blizzard of new ideas, problem-solving solutions, career networking, cost-saving resources and quality learning.   It has one of the most comprehensive curriculum on online and multichannel retailing in Asia Pacific, and it’s one... Read more
Categories: E-commerce, Events, Web Design & Content | Tags: event, online business

Written on 24 May, 2011 by Charlotte Norman

Australia welcomes Google Shopping Take note retailers, search engine supreme Google have launched Google Shopping in Australia. The retail-shopping site allows online retailers to advertise their products on-line, enabling shoppers to search for products, compare prices and read reviews. This new function will be accessible on the Google search page. This new launch is... Read more
Categories: E-commerce | Tags: e-commerce, google

Written on 01 November, 2010 by Jonathan Crossfield

Creating a shopper’s paradise I have a confession to make - I’m addicted to Amazon. Every month, I buy numerous books and DVDs from both the US and UK versions of the hugely successful online retailer. I now buy more books and DVDs from Amazon than I do from stores located a short walk from home. So what... Read more
Categories: E-commerce, Marketing | Tags: customer behaviour

Written on 20 June, 2010 by Jonathan Crossfield

Australian e-commerce: Time to lift our game! Come on Australian business - pull your finger out! This is where I sit you down like a tired team at half time and pour the cold water of reality over you before rallying you to do better, try harder and win the long game! It's all to play for... Read more
Categories: E-commerce | Tags: small business

Written on 09 March, 2010 by Jonathan Crossfield

The end of online business – sort of… Yesterday, I found myself debating the name for an upcoming newsletter campaign. As names were thrown around, the comment was made that it should contain some allusion to 'online or 'internet'. This got me thinking. Is the distinction between Business and Online Business really valid anymore? Why should we continue... Read more
Categories: E-commerce | Tags: online business

Written on 23 December, 2009 by Jonathan Crossfield

Merry Christmas? There is no greater example of the difference between localised and international marketing than Christmas. The web, wide and worldly as it is, has enabled everyone to treat the entire connected world population as one big market - but only at the expense of local relevance. Determining whether an international... Read more
Categories: E-commerce | Tags: customer behaviour, marketing