Written on 18 September, 2009 by Jonathan Crossfield

How Artery Store went from zero to hero Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn't see any real benefit? Want to get that lightbulb moment where the point becomes clear?... Read more
Categories: E-commerce, Social Media | Tags: small business, social media

Written on 08 September, 2009 by Jonathan Crossfield

Who are you selling to? Understanding who your customers are and how they behave is crucial when designing your online strategy. Last week, Steven Noble (@steven_noble) of Forrester and David Meerman Scott (best selling author and marketing strategist) appeared at the Sydney Social Media Club to discuss buyer personas. Scott (@dmscott and WebInkNow) is passionate... Read more
Categories: E-commerce, Marketing

Written on 29 January, 2009 by Jonathan Crossfield

Ten Reasons Why Ecommerce Will Soar in 2009 It seems you can’t open the paper or switch on the telly these days without being bombarded with doom and gloom about the world economic collapse. Just this week, Strathfield Car Radios went into administration, 75,000 jobs were axed in one day worldwide and another major UK bank went cap... Read more
Categories: E-commerce

Written on 17 October, 2008 by Netregistry

eBay Earners Beware The thousands of Australian eBay home business owners are under the microscope of the Australian Tax Office (ATO). eBay users who sold over $50,000.00 worth of goods can except the tax man knocking at their door soon, with the ATO approaching the online auction service for information about users and... Read more
Categories: E-commerce

Written on 15 July, 2008 by Jonathan Crossfield

Your website is your best sales person - how well are they prepared? Think of your website as a sales person. When customers come into contact with your products your website is there to talk them through the benefits, answer their questions and absolve their hesitations. Your website can take the customer on a journey by catching their interest, asking the right questions,... Read more
Categories: E-commerce, Small Business, Web Design & Content

Written on 04 July, 2008 by Jonathan Crossfield

What we know about online shoppers – use it to your advantage A Pew Internet and American Life Project study has revealed some rather unsurprising data (to people like me) about how online shoppers feel about using the internet to buy goods. It was segmented into age, but the stats are pretty consistent for those between the ages of 18-49, the percentages... Read more
Categories: E-commerce

Written on 29 May, 2008 by Jonathan Crossfield

The resurrection of Froogle On April 18th, 2007 Froogle was re-branded and re-launched as Google Product Search. Google Product Search is accessed by clicking the ‘Shopping’ option at the top left corner of the Google homepage, or by typing in your browser.. For those of us who aren’t familiar with Product Search, it... Read more
Categories: E-commerce, Search Engine Optimisation, Social Media

Written on 23 April, 2008 by Jonathan Crossfield

The customer comes first One of the saddest trends among ecommerce websites is the tendency for online businesses to treat customers as mere statistics or numbers on a sales graph. But customers are far more than ‘clicks’ or ‘conversions’. You may not have any direct involvement in each individual sale, with your website taking... Read more
Categories: E-commerce, Small Business

Written on 26 March, 2008 by Jonathan Crossfield

How to turn website visitors into customers For many webmasters, the goal seems to be to attract as many visitors as possible. But if these visitors don’t turn into customers, the investment you made in attracting that traffic is wasted. When considering whether your website is successful, you need to assess your return on investment based on... Read more
Categories: E-commerce, Small Business, Web Design & Content

Written on 11 January, 2008 by Jonathan Crossfield

Why should I buy from you? Part 1 Writing the value proposition The battle to convert site visitors into customers is hotting up and many websites will fail by not understanding the issues that affect customer behaviour. Recent research has demonstrated that price was the major factor in online purchasing decisions, and that postage costs mean online sellers... Read more
Categories: E-commerce, Small Business