Category:

Email Marketing


How social media and email marketing can work together

Written on 21 September, 2015 by Karen Lam

How social media and email marketing can work together In the digital age, buying decisions are rarely made based on information from just one channel. Increase your chances of converting clients at the pointy end of the buying cycle by integrating your social media and email marketing. The winning combination Some channels work together better than others, and one... Read more
Categories: Email Marketing, Marketing, Social Media | Tags: email marketing, marketing, social media

Written on 03 February, 2015 by Verity Meagher

Redesign your e-newsletter to increase clicks Still using the same e-newsletter template you've had for years? Used to seeing only a small number of readers click through to your site? If you answered yes to either question, it's time to start thinking about redesigning your template with a focus on driving engagement. Giving your subscribers what... Read more
Categories: Email Marketing | Tags: email, email marketing

Written on 19 May, 2014 by Verity Meagher

The magic behind five brilliant email marketing campaigns Social sites like Twitter and Facebook may grab the majority of the headlines, but email remains one of the most powerful marketing tools around. Learn from these five brilliant email marketing campaigns and the companies who've mastered the medium.  1. BuzzFeed Best known for quirky lists and fun quizzes, BuzzFeed... Read more
Categories: Email Marketing | Tags: email, email marketing, social media

Written on 14 April, 2014 by Karen Lim Sam

Email newsletters 101: Design Quick, easy and offering a good ROI, email newsletters are a great way to get in touch with customers. Follow some top design tips to make sure your newsletter hits the right inboxes, tempts readers and gets the clicks you're looking for. Diving into design A snappy subject line and... Read more
Categories: Email Marketing | Tags: email marketing, web design

Written on 13 February, 2014 by Georgia Leaker

Turning email contacts into clients If you're still running your business from a free webmail account, like Gmail or Hotmail, you might be alienating customers who think your email is a dubious set up by a hacker trying to obtain customer information. This might not seem fair, but is the reality of the internet nowadays.... Read more
Categories: Email Marketing, Web Hosting | Tags: email hosting, webmail

Written on 22 November, 2013 by Karen Lim-Sam

Five benefits of a professional email address There are hundreds of free email services out there and anyone can sign up, usually for free. But there comes a time when your email address might be causing perception issues for your business. Here are five good reasons to get your own email domain. 1. Perception In business, perception... Read more
Categories: Email Marketing, Marketing | Tags: brand, email

Written on 23 October, 2013 by Verity Meagher

Three ways online marketing can help grow your sales Online marketing is a very powerful tool for your business, but knowing where to start can be daunting. If you implement the three core elements below, they will immediately help to increase your sales and put you ahead in the online marketing game. Search Engine Optimisation (SEO) SEO is a... Read more
Categories: Email Marketing, Marketing, Pay Per Click, Search Engine Optimisation

Written on 10 October, 2013 by Karen Lim-Sam

How to create an effective email marketing campaign Email marketing is a cost-effective way to engage with your customers and build a brand following, but to do it right is a bit of an art form. Our guide shows you everything you need to create an effective email marketing campaign that generates results. A good email marketing provider... Read more
Categories: Email Marketing, Marketing | Tags: email marketing, online marketing

Written on 04 October, 2013 by Verity Meagher

How to choose the right business email provider Communication is key in all business, and never more so than today. Whether you’re a new, small or established business, a hosted email provider can bring your organisation great benefits in flexibility, scaling and support – as long as you choose the right one. Business Email Providers Here are the... Read more
Categories: Email Marketing, Web Hosting | Tags: email hosting

Written on 14 August, 2013 by Uyen Vu

Five reasons to launch an email marketing campaign Email marketing is everywhere, and just about anyone connected to the internet has received at least one campaign in their inbox. So is it of any use to your business? Here are five reasons you should consider launching an email campaign and make it a primary part of your marketing... Read more
Categories: Email Marketing, Marketing | Tags: email marketing, marketing