Category:

Email Marketing

Written on 14 August, 2013 by Uyen Vu

Five reasons to launch an email marketing campaign Email marketing is everywhere, and just about anyone connected to the internet has received at least one campaign in their inbox. So is it of any use to your business? Here are five reasons you should consider launching an email campaign and make it a primary part of your marketing... Read more
Categories: Email Marketing, Marketing | Tags: email marketing, marketing

Written on 29 May, 2013 by Karen Lim-Sam

How to deal with SMTP errors SMTP stands for Simple Mail Transfer Protocol. It's a set of communication guidelines that allow software to transmit email over the Internet. Whether it’s a cryptic email from Google or the sudden realisation that your SMTP service has been listed in the Spam and Open-Relay Blocking System (SORBS), navigating email... Read more
Categories: Email Marketing | Tags: email

Written on 31 December, 2012 by Karen Lim-Sam

How to market an online retail sale If you’re a brick-and-mortar retailer, you’re bound to have mastered the art of marketing a sale. But if you operate a digital shopfront, this prospect is a little trickier. To succeed at online retail marketing, you need to combine left-field thinking with a strong dose of digital savvy. Here are... Read more
Categories: E-commerce, Email Marketing, Social Media | Tags: online business, sales

Written on 10 February, 2012 by Clancy Clarke

Do I need a list to build an online business? If you do any research on how to build an online business, one of the first things you will be told, is that ‘the money is in the list’. To sustain a successful online business, it will be to your advantage to build your own list of repeat customers. However,... Read more
Categories: Email Marketing | Tags: customer behaviour, email marketing, online business

Written on 16 December, 2011 by Clancy Clarke

E-newsletter do’s and don’ts Emailing a newsletter to your database can be a great way to keep in touch, build relationships and encourage referrals, but it can also be a colossal waste of time if not done correctly. We’ve put together a checklist of dos and don’ts to help you connect and really engage... Read more
Categories: Email Marketing, Marketing | Tags: email marketing

Written on 14 October, 2011 by Clancy Clarke

Is your email marketing unsuccessful? Three reasons why your email campaigns are ineffective You’re not getting the most from your email marketing campaigns – people are not opening the emails, visitors are not clicking through to your website, subscribers are unsubscribing.  You piece your email campaigns together without thinking; you send them any old time. People are not appreciating the emails and you... Read more
Categories: Email Marketing, Marketing | Tags: email marketing

Written on 06 May, 2011 by Charlotte Norman

Get more from your email marketing When your email newsletter is one of hundreds of pieces of communication within your clients’ inbox, getting them to engage in what you have to say can sometimes prove a challenging task. Email marketing is a trend that a growing number of small businesses are adopting in order to attract... Read more
Categories: Email Marketing, Marketing | Tags: email marketing

Written on 17 February, 2011 by Charlotte Norman

Tip #11 - Use email marketing to build customer relationships instead of just promoting products Email marketing is a cheap and successful way of reaching out to existing customers as well as developing a relationship with potential customers. Many businesses make the mistake of solely sending email marketing campaigns and EDMs (Electronic Direct Mails) to simply sell a service or product. However, by doing this... Read more
Categories: Email Marketing, Marketing | Tags: email marketing

Written on 11 February, 2011 by Charlotte Norman

Tip #8 - Install a company signature in your e-mail program By installing a company email signature on your email program i.e. on Outlook, you ensure that all vital information about your company i.e. number, URL and address is delivered to your recipients every time they hear from you. One of the great features of most email programmes is that you... Read more
Categories: Email Marketing, Marketing | Tags: email

Written on 01 August, 2008 by Jonathan Crossfield

You asked for it Email marketing may well be a hugely effective form of online marketing, but to avoid huge penalties under spam legislation, your recipients have to agree to receive your material. This is why email marketing is fantastic at building repeat business among established customers, rather than acquiring new ones. But that... Read more
Categories: Email Marketing | Tags: spam