Five benefits of a professional email address

Written on 22 November, 2013 by Karen Lim-Sam
Categories Email MarketingMarketingTags brandemail

There are hundreds of free email services out there and anyone can sign up, usually for free. But there comes a time when your email address might be causing perception issues for your business. Here are five good reasons to get your own email domain.

1. Perception

In business, perception is very important. When your first contact with new or potential customers is via email, bob.smith@hotrodmotors.com definitely looks more professional than hotrod2009@hotmail.com. Having your email routed through your own domain makes your company seem more established and will make customers more comfortable dealing with you.  A professional email address with your business name will also likely help increase business.

2. Trust

When a customer sees your professional email address, they can easily look up your company and website to find more information. This makes you more legitimate and engenders greater trust in prospective customers or collaborators.

3. Privacy & Compliance

Depending on the nature of your business, privacy may become an issue. Many public email services are susceptible to hacking, potentially exposing your confidential business information and possibly other secure information to hackers and thieves.

Some businesses may also have compliance issues to be concerned about. In Australia, anyone storing financial or federal data is required to host that data within the country. If you’re sending your email through Hotmail or some equivalent, then you’re technically in breach of that law. The same applies for all kinds of contracts, especially with any kind of legal or government work. Having your own hosted domain ensures you can choose where your email data is stored and head off any compliance issues before they arise.

4. Spam filtering

Several email services are targeted by spammers and malware, and as such are often viewed with suspicion. Some spam and malware filters will automatically disable or reroute emails from Hotmail, for example, as it’s one of the most widely exploited services out there.

Setting up your own email domain, especially through an established host, can reduce the risk of your important business emails or newsletters getting bounced or sent straight to the trash bin – and when email is a primary method of keeping in touch with your customers or expanding your database, this is absolutely critical.

5. Backup

If a remote hosted service that you use for free goes down, gets hacked or simply closes its doors, you may risk losing whatever email and attachments you have stored with them. This can sometimes occur without warning, leaving you little opportunity to secure your data, and if you’re not taking regular backups you risk losing a lot.

With your own email, you’ll either host the data in house or through a company you have a service level agreement with, which should include backups and contingency strategies. This ensures that no matter what happens, your data will be secure and accessible, and business continuity is maintained.

Getting your own domain and email hosting is cheap and easy these days, and you have an enormous number of options when it comes to providers. The few minutes it takes to set up are well worth it to gain the benefits. Talk to your existing web host or provider and be sure to check the service level agreements and contracts on offer.