Great expectations

Written on 28 October, 2012 by Karen Lim-Sam
Categories MarketingTags social media

You've heard a million times - the strength of your customer relationships can determine whether your business sinks or swims. By establishing high levels of trust with your customers, you stand to gain repeat business and increase your bottom line. If not, however, you can reverse your hard-won effort in an instant. So how can you manage your customer expectations?

Keep your communication channels open

Although most businesses want to do the right thing by their customers, sometimes clashing deadlines and unexpected crises can get in the way. That is why it is essential to maintain high levels of transparency by keeping your communication channels open at all times. For examples, if you're an online service provider and know that your site will experience downtime or scheduled maintenance, communicate this to your customers well in advance. A quick email to your database or well-timed tweet can save complaints and even improve customer trust.

Use your blog wisely

The benefits of regular blogging don’t extend exclusively to customer loyalty. Maintaining an engaging and insightful company blog can spark powerful insights into your business as well. Sharing videos, tutorials and behind-the-scenes content can allow your customers to observe how you work, your motivations and your long-term goals. This can work as a relationship-building tool and provide context when you switch directions or make a surprising new move.

Keep it personal

The benefits of regular blogging don’t extend exclusively to customer loyalty. Maintaining an engaging and insightful company blog can spark powerful insights into your business as well. Sharing videos, tutorials and behind-the-scenes content can allow your customers to observe how you work, your motivations and your long-term goals. This can work as a relationship-building tool and provide context when you switch directions or make a surprising new move.

Conflicting deadlines and unforeseen issues can make managing customer expectations a little tricky. However, communicating strategically and being transparent across every phase of your business will keep you and your clients on the same page.

Netregistry offers a wide range of online marketing tools that can assist your business. If you would like to know more on how to meet your clients expectations, contact us today on 1300 638 734 today.