Hit the Right Audience with Google Ads

Written on 06 June, 2019 by Jessica Clausen
Categories MarketingPay Per ClickTags googleonline marketingpay per clickppcsmall business

With 71% of search traffic clicks going to results from the first page, it’s no wonder that’s where every business wants to be. What if we told you there was a way to pay your way to the top of Google search results?

Google Search Advertising, also known as Google AdWords or PPC, is the fastest way to get your small to medium business (SMB) noticed by the right people. As a Google Premier Partner Agency, Netregistry have the skills and knowledge to bring your business out of the shadows of the web. From search ads to display banners, remarketing and shopping ads we’ll ensure your business is always centre stage. In this blog, we’ll take a look at the many benefits of Google Ads and explore the different advertising options our SMB’s use for their online marketing.

What is Google Search Advertising?

Google AdWords encompasses all the paid opportunities for ads within the Google network. The main format is text ads which feature at the top of search results and are targeted to match certain keywords. There are also banner ads, Google shopping ads and remarketing campaigns which we’ll get into later. Altogether these different types of ads fall under the category of pay-per-click advertising, where you pay a set amount each time an ad is clicked for the privilege of reaching your preferred audience.

What Are the Benefits of Google Ads?

The main benefit for any type of Google Ads is the fast turnaround. Once your campaign is launched it will go live online within days. It’s also a very cost-effective way to market your business. You only pay each time an ad is clicked, and your budget can easily be reallocated to the best performing ads so that you’re always getting the most from your campaign. In fact, Google Ads campaigns are some of the easiest to scale or customise with changes going live very quickly. Netregistry provide regular reporting on your campaign to see what’s working best and to advise on any changes that will improve your marketing results. There’s also the fact that Google Ads are a sure-fire way to get your website to the top of search results and reach those 71% of interested searchers. While the other options in the Google Ads network can help you target audiences browsing the general internet or who have visited your site before.

Different Types of Google Ads

While you may be familiar with the classic text ads, there are many more ways to market your business using the Google network, such as Google shopping, display ads and remarketing. Let’s take a closer look at all these options.

Google Shopping

When someone’s searching for a ‘little black dress’ the best way to convince them that you have the perfect one is by showing them. Google shopping provides image based ads for products available online. It features the item price, store name and any other relevant information like reviews to give customers exactly what they’re looking for in a neat and tidy package. These ads are ideal for e-commerce businesses that want to show off their wares individually.

Google Display Network

Just like the posters at the bus stop or the ads on the side of a tram, banners and display ads are a very effective way to market your business. With Google display ads you have total control over your target audience and can even track by interest rather than keywords. These features make it one of the most useful Google Ads methods for reaching an audience with a general interest in your business, rather than just specific search terms at one time.

Google Remarketing

They say all publicity is good publicity, and on the internet, this is often true. When someone reaches your website but doesn’t end up enquiring or purchasing anything, all is not lost. With a clever remarketing campaign, you can use Google Ads to target those individuals that have visited your site and entice them back for more. This method has one of the highest success rates for conversions as it targets those who have already shown interest in what you have to offer.

Get Personalised Advice from Our Marketing Specialists

If you're looking to get your brand noticed but don’t know where to start, Netregistry is here to help. Our expert Google Ads team can recommend the right strategy for your business and continue to customise it so that you’ll always be on top. Contact our digital consultants on 1300 638 734 for personalised advice on all the ways Google Ads can benefit your business.

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