How PPC can take your business to the next level

Written on 30 May, 2016 by Ivy Bartolome
Categories Pay Per ClickTags pay per clickppcsearch engine marketing

Of all the online marketing methods you have at your disposal, nothing will get you faster results than pay per click (PPC) advertising on search engines.  Whether you sell a product or service, PPC is arguably the fastest way to take your business to the next level, and in today's article we're going to show you how.

Instant targeted traffic acquisition

Pay per click marketing is one of few inbound marketing methods that allows you to be really picky about the kind of customer you bring to your website. Search engine marketing and organic social media posts are two incredibly important inbound marketing strategies, but both have a similar flaw in that you cannot target who visits your website.

When setting up an AdWords campaign you can select who sees your content based on location, device, keywords used, and even interests:

Ever uttered the words "If only I could get more traffic I could win more business?" When using pay per click you can buy all the traffic you'd ever need.

Retargeting website traffic

If you've never heard of the term retargeting, it means showing an advert to someone who has previously landed on your website. You’re likely familiar with this as a consumer - have you ever visited a website and later on Facebook or Google seen an advert for the exact item you were looking at?

That's retargeting.

Studies reveal that people who are retargeted with display ads are 70% more likely to convert on your website, and that retargeting ads have a 10x higher click-through rate on average:

(Source)

It's the only guaranteed way to top search engines

We all know how valuable it is for a business to rank #1 on Google for its key search terms. We also know that this doesn't happen overnight using search engine optimisation (SEO) or any other inbound marketing method... or does it?

If you target the right keywords and set up an optimised bidding model, using pay per click marketing can guarantee your business the top search spot on Google:

Now imagine ranking #1 for several of your industry's keywords for your local audience. What would that do for your business?

PPC takes a day to learn and a lifetime to master

The Huffington Post stated that: "It is a full time job to run a PPC campaign.

While the benefits it can bring a business are undeniable, the work that needs to be done to create winning campaigns, testing and optimising can take a lifetime to learn.

The good news is you can use Google AdWords professional advisors to gain much better returns on your investment. They will handle all your campaigns, allowing you to focus more on your business and less on worrying about finding leads and customers.