How premium domains can help increase traffic

Written on 29 August, 2013 by Verity Meagher
Categories DomainsSearch Engine OptimisationTags domain names

It makes good business sense to secure your brand or business’s online presence by registering your brand or business’s exact domain name.

Premium domain names

If your company has thousands of dollars to spend on advertising in order to create a widely recognisable brand, this may be enough to garner direct traffic to your site. Think Apple, LG, The Iconic or Rebel.

However if you are like most small businesses in Australia and endless marketing budgets are not at your fingertips, you may look to purchase premium domain names to point towards your brand name to make it easy for customers to find you online.

For the purposes of this article, let's assume that:

  • You are a painter or decorator working in the Sydney metropolitan area and your brand name is Archie Sponovich P&D.
  • You have secured the brand name domain name archiesponovichpd.com.au and have already built a website for your business.

Here are three ways that purchasing a premium domain name and redirecting to your current website can help customers find you;

1. Type in traffic

Defined as when a visitor navigates directly to the website by typing words into their browser with no spaces and followed by .com.au

Now, it is unlikely that anyone looking for a painter in Sydney would “type in” archiesponivichpd.com.au but if you had purchased a premium domain name such as PainterSydney.com.au, and redirected the premium name to your current website – you would have a much higher probability of reaching new customers through type in traffic.

2. Memorability

Using the same example, whilst, as Seinfeld would say “not that there’s nothing wrong with..” the name Archie Sponovic Painting and Decorating, it is very hard to remember and also to spell.

If you had purchased a premium domain name such as PainterSydney.com.au, to redirect to your existing website, you could use your new premium domain name in all of your marketing materials such as business cards, yellow pages ads and even the signwriting on your car.

Customers are definitely going to remember who you are and how to find you online if you have a name that is easy to recall and to spell.

3. Keyword Highlights

Again, if your customers are searching via Google, Bing or Yahoo for a painter in Sydney, they might enter the search words as Painter Sydney.

If you have done a huge amount of SEO on your site and worked closely with AdWords and other paid forms of search optimisation, you may have a chance of archiesponivichpd.com.au ranking in the first 2 pages of Google for the search terms Painter Sydney but as the industry is so competitive, this would really take a lot of time and work.

If, alternatively, you had purchased the premium domain name of PainterSydney.com.au and redirected it to your existing website, the keywords would be highlighted in your domain name by the search engines and you would have a far higher chance of being found via organic search.

For further information on purchasing premium domain names for your business, please go to www.netfleet.com.au – Australia’s No.1 Online domain name trading platform where there are over 50,000 premium domain names for sale every day.