Where to learn digital marketing in 2018
Regardless of where you are with your online business, there’s always room to grow. With so much information available, it’s difficult to decide what advice to adopt. Here are a few short courses to help you learn the basics so you can still focus on what you do best.
A learning platform that is designed for the time poor. Highbrow offers 10 day courses delivered via email. The courses are varied and range from online business, content marketing to e-commerce fundamentals. You can enrol at any time.
Time required: 5 minutes a day for 10 days
Courses offered: How to start an online store, Content marketing fundamentals, eCommerce fundamentals
Cost: Free - $4/month (free trial available)
If you’d like to deep dive in your studies, Association for Data-Driven Marketing & Advertising (ADMA) offers a Digital Marketing Essentials Course, a two day intensive that helps you understand digital strategy and online media channels. You'll also learn how to incorporate social media to your business. It's suited for those who want to build on the basics they know.
Time required: 2 days
Course(s) offered: Digital Marketing Essentials Course
Cost: $1,225 (for members), $1695 (non-members)
Workshops designed to give small business owners a solid understanding of digital marketing basics. Learn how online marketing can generate sales for your business straight from experts. Courses include step by step ‘how-tos’, clear advice and helps set your business up for success.
Time required: 45-90 minutes per workshop
Courses offered: How to increase revenue from your website, How to get free traffic from Google, How to leverage Facebook for business
Limited spots available. Pre-register now.
With a global community of 40,000, General Assembly offers short digital marketing courses and workshops designed for people with various levels of knowledge. Expect to learn from instructors with years of experience in the industry. Topics vary from SEO basics to understanding user experience.
Time required: From 1 hour to 5 weeks
Courses offered: Varies, Digital Marketing Circuit is offered throughout the year
Lynda is an online library of courses. Topics range from business, design to photography and marketing. Teachers come from various walks of life, from technicians to self-taught experts. Learn at your own pace.
Time required: Varies from 30min-5 hours
Courses offered: SEO foundations, Online marketing foundations, Google AdWords essential training
Cost: Premium subscription starts from $34.99
What to look for in a course
Not all courses may be suited to what your business needs. When reviewing courses, here are a few things to consider:
- Are the teachers still active in their industry? This ensures you get the most up to date knowledge.
- What are the defined outcomes? The outcomes of the course should add value to your business and not just be a ‘nice to know’.
- Is it suited to your schedule? We know that small business owners are often time poor. Do you have 5 weeks to commit to learning? If not, short online courses or one off workshops may be a better option for you.
Want to be the first to know when our workshops launch? Sign up now.
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