Category:

Marketing


Important marketing statistics you need to know

Written on 10 October, 2016 by James Baylis

Important marketing statistics you need to know When you first open the Facebook Adverts Manager or talk to a digital agency about your business's marketing needs, you'll hear terms such as CPA, CPL, CPM and many other marketing terms thrown about. But what do they all mean, and which ones do you really need to know? In... Read more
Categories: Marketing
How to effectively track your marketing campaigns

Written on 08 August, 2016 by James Baylis

How to effectively track your marketing campaigns If you're spending hundreds of dollars per month promoting your business through various marketing channels, you should track the results of all your digital marketing campaigns to understand what you're getting for your money. Without analytical data, you can't effectively scale your digital marketing campaigns or grow your business. In... Read more
Categories: Marketing
What the Internet of Things means for marketers

Written on 04 January, 2016 by Lisa Shannahan

What the Internet of Things means for marketers From smart fridges to lighting systems, everyday objects are moving into the future and syncing to the web. As more technology starts communicating with the online world, marketers will be challenged to create new ways to reach clients and enjoy the opportunities offered by the Internet of Things (IoT). Unleashing the potential... Read more
Categories: Marketing | Tags: email marketing, internet of things, marketing, online marketing
How to build brand excitement in B2B

Written on 28 December, 2015 by James Baylis

How to build brand excitement in B2B There are some big-name brands who've really hit the nail on the head when it comes to exciting campaigns – Red Bull, Nike, Coca-Cola, Virgin and Intel, to name a few – but that's not to say they’ve cornered the innovative ideas market. Every brand has the opportunity to inject... Read more
Categories: Marketing | Tags: b2b, brand, marketing, online business, online marketing
How John Lewis went viral through the power of emotional marketing

Written on 09 November, 2015 by Lisa Shannahan

How John Lewis went viral through the power of emotional marketing John Lewis showed its expertise in emotional marketing when its “Tiny Dancer” video (created to highlight the company’s home insurance offerings) became the most shared video on YouTube at the start of September. The video beat the likes of the McWhopper burger, Cristiano Ronaldo in disguise and a Tommy Hilfiger... Read more
Categories: Marketing

Written on 02 November, 2015 by James Baylis

YouTube vs Vimeo: The best platform for business Video offers an excellent way to connect with your customers, but how can you make sure you're using the best platform for your business? YouTube and Vimeo are the most popular video applications around and each has its own benefits and potential drawbacks. Encouraging engagement, shareability and fast, reliable information distribution, video should be an essential... Read more
Categories: Marketing
How to differentiate between boomers, Gen X, Gen Y, Gen Z, & millennials

Written on 26 October, 2015 by Karen Lam

How to differentiate between boomers, Gen X, Gen Y, Gen Z, & millennials In a world of digital TV, mobile devices and wearable technology, it's safe to assume that a large portion of your audience is computer literate – but that's not to say everyone's expertise is equal and their preferences are the same. Just how do the different generations interact with various... Read more
Categories: Marketing | Tags: content, marketing
How to increase your newsletter open rates

Written on 19 October, 2015 by Lisa Shannahan

How to increase your newsletter open rates Putting a lot of work into your newsletter and worried that no-one's reading it? Now’s the time to take stock and start making a few small but crucial changes. Get an idea of where you stand To improve your open rates, you first need a firm grasp of how well... Read more
Categories: Marketing, Small Business
Capturing customer leads online

Written on 12 October, 2015 by Verity Meagher

Capturing customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Categories: Marketing, Small Business | Tags: customer, lead generation, online business
Watching video on mobile phone

Written on 05 October, 2015 by James Baylis

When, where and how to share video content As predicted, video content has taken centre stage in marketing this year and “show, don’t tell” has become the mantra – so much so that 70% of marketing professionals report that video converts better than any other medium. Here’s the when, where and how of sharing your video content. When... Read more
Categories: Marketing | Tags: marketing, online marketing