Category:

Marketing

Written on 14 May, 2020 by Julia Hammond

User experience during a crisis: How to get it right User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, online business, online marketing, user experience, web design

Written on 12 May, 2020 by Julia Hammond

Business success after COVID-19: a marketing health check you can start now Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78%... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, online business, online marketing

Written on 21 April, 2020 by Julia Hammond

How to avoid common brand pitfalls during the COVID-19 crisis As Australia moves to a home-based economy, brands should consider their relationship with both existing and new customers, and what support they may need or be looking for during this period. While there have been significant changes in the way people buy and consume products and services, there is evidence... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, marketing strategy, online business

Written on 07 April, 2020 by Julia Hammond

Four ways to communicate with customers during Coronavirus With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new and reoccurring customers. For people to feel safe interacting with your business, they’ll want to know how you’re responding to COVID-19. Are you implementing extra hygiene... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, crisis marketing, marketing, online business, online marketing, small business

Written on 12 September, 2019 by Julia Hammond

What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories: Marketing | Tags: actionable metrics, content, digital marketing, measurables, online marketing, pay per click, ppc, search engine optimisation, seo, vanity metrics

Written on 09 July, 2019 by Jessica Clausen

Master B2C marketing channels for lead gen Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Categories: Email Marketing, Marketing, News, Search Engine Optimisation, Social Media

Written on 06 June, 2019 by Jessica Clausen

Hit the right audience with Google Ads With 71% of search traffic clicks going to results from the first page, it’s no wonder that’s where every business wants to be. What if we told you there was a way to pay your way to the top of Google search results? Google Search Advertising, also known as Google... Read more
Categories: Marketing, Pay Per Click | Tags: google, online marketing, pay per click, ppc, small business

Written on 30 May, 2019 by Jessica Clausen

Which social media channel is right for my business? Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more
Categories: Marketing, Small Business, Social Media | Tags: facebook, instagram, linkedin, marketing, online marketing, social media, twitter

Written on 30 May, 2019 by Jessica Clausen

Google Ads hacks that’ll have you reaching further without moving a muscle Whether your business is new or old, small or large, the basis to success for every business is tapping into the digital marketing space. Here are some handy tips to tackling the Google Ads juggernaut. When it comes to a successful marketing campaign in the 21st century, if you’re not... Read more
Categories: Marketing, News, Pay Per Click, Small Business | Tags: google, google ads, keywords, marketing, online marketing, pay per click, ppc, small business
Netregistry Federal Budget 2019

Written on 24 April, 2019 by Karen Lam

Federal Budget 2019 – What the EMDG means for your business With the Federal Budget 2019 recently announced, Netregistry takes a look at how small and medium business can benefit from funding and grants provided. This year, small business and exports were a big winner. What’s in it for small business? Along with the asset write-off increase from $25K to $30K,... Read more
Categories: Marketing, News, Pay Per Click, Web Design & Content | Tags: business, Export, Federal Budget, Paid Search, ppc, Website