Written on 07 December, 2018 by Jen McKinnon

How to write a marketing plan: Situation Analysis (Part 2) Last week, we began our How to write a marketing plan blog series with the first part of the Situational Analysis. We delved deep into how to write a SWOT Analysis for your business to begin to work out where you sit in the current market. Once you're happy with your... Read more
Categories: Marketing

Written on 28 November, 2018 by Jen McKinnon

How to write a marketing plan: Situation Analysis (Part 1) Over the next two months, we will be taking a close look at exactly what you need to put together a sound marketing plan for your small business. Whether launching into the market for the first time or simply planning for the new year ahead, we will take you through... Read more
Categories: Marketing
how to drive traffic to your website

Written on 23 March, 2018 by Iona Yeung

Four cost effective ways to drive traffic to your website Capturing web traffic is the first hurdle to conversions for any online business. If you're just getting started, we've rounded up a few cost effective solutions you can customise to your budget. SEO SEO (Search Engine Optimisation), is the ongoing process of improving your site to help it gain visibility... Read more
Categories: Marketing
digital marketing jargon

Written on 05 February, 2018 by Iona Yeung

[Infographic] Digital marketing jargon simplified The number of buzzwords in marketing are endless. We've pulled together a list of marketing terms you should know in this infographic.   If you're looking to grow your business, we can help. Book some time with our team of online solutions advisors to map out your marketing plan. Read more
Categories: Facebook, Marketing, Pay Per Click, Search Engine Optimisation

Written on 30 January, 2018 by Iona Yeung

How to find more customers in 2018 The beginning of the year is a great time to set new goals and kick off new campaigns. There’s no better time to start fresh. If you’ve set big goals for your business this year, we’ve rounded up five simple ways to find more customers in 2018. 1. Improve existing... Read more
Categories: Marketing
digital marketing courses

Written on 30 January, 2018 by Iona Yeung

Where to learn digital marketing in 2018 Regardless of where you are with your online business, there’s always room to grow. With so much information available, it’s difficult to decide what advice to adopt. Here are a few short courses to help you learn the basics so you can still focus on what you do best. Highbrow... Read more
Categories: Marketing
seo vs ppc

Written on 26 October, 2017 by Iona Yeung

SEO vs PPC: which should you invest in? Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google in some way but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation

Written on 24 October, 2017 by Karen Lim-Sam

Ditch the Gmail: 5 benefits of a professional email address There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one... Read more
Categories: Email Marketing, Marketing | Tags: brand, email

Written on 15 September, 2017 by Iona Yeung

What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation, Social Media

Written on 03 August, 2017 by Iona Yeung

Facebook Case Study: How Shed City reduced its cost per lead from $12-$3 in two months Length: 5-7 minute read Facebook can help you reach millions of active users a month but it often comes at a price. Like most businesses, Shed City wanted to generate leads and reduce the amount they were spending per acquisition. With the right strategy and through testing and learning, we... Read more
Categories: Marketing, Social Media