Written on 15 September, 2017 by Iona Yeung

What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation, Social Media

Written on 03 August, 2017 by Iona Yeung

Facebook Case Study: How Shed City reduced its cost per lead from $12-$3 in two months Length: 5-7 minute read Facebook can help you reach millions of active users a month but it often comes at a price. Like most businesses, Shed City wanted to generate leads and reduce the amount they were spending per acquisition. With the right strategy and through testing and learning, we... Read more
Categories: Marketing, Social Media

Written on 10 July, 2017 by Iona Yeung

How to take your startup to the next level Length: 5 minute read Whether your business is in its infancy or at a level of maturity, one fact that remains is that there's always room to grow. If you're just starting to see momentum from all your blood, sweat and tears, now is not the time to rest on... Read more
Categories: Events, Marketing, News, Small Business
Choosing a domain name

Written on 06 July, 2017 by Iona Yeung

Avoid these mistakes when you register for your domain Length: 3-5 minute read What's in a name?  Many things. Your domain name is the foundation of your online identity, it's part of your brand. When choosing a domain name there are a few mistakes business owners often make to compromise their business' visibility. Here are 5 common mistakes to avoid when... Read more
Categories: Domains, Marketing
ppc basics

Written on 03 July, 2017 by Iona Yeung

Google Search Advertising 101 for Small Business Owners Length: 15-20 min read. Marketers favour Google Search Advertising because of its ability to generate a visible return on investment. If you spend $100 on an ad campaign, you’ll quickly be able to measure the exact return from the budget spent. If your business can benefit from more leads and sales, this article... Read more
Categories: Marketing, Pay Per Click
Important marketing statistics you need to know

Written on 10 October, 2016 by James Baylis

Important marketing statistics you need to know When you first open the Facebook Adverts Manager or talk to a digital agency about your business's marketing needs, you'll hear terms such as CPA, CPL, CPM and many other marketing terms thrown about. But what do they all mean, and which ones do you really need to know? In... Read more
Categories: Marketing
How to effectively track your marketing campaigns

Written on 08 August, 2016 by James Baylis

How to effectively track your marketing campaigns If you're spending hundreds of dollars per month promoting your business through various marketing channels, you should track the results of all your digital marketing campaigns to understand what you're getting for your money. Without analytical data, you can't effectively scale your digital marketing campaigns or grow your business. In... Read more
Categories: Marketing
What the Internet of Things means for marketers

Written on 04 January, 2016 by Lisa Shannahan

What the Internet of Things means for marketers From smart fridges to lighting systems, everyday objects are moving into the future and syncing to the web. As more technology starts communicating with the online world, marketers will be challenged to create new ways to reach clients and enjoy the opportunities offered by the Internet of Things (IoT). Unleashing the potential... Read more
Categories: Marketing | Tags: email marketing, internet of things, marketing, online marketing
How to build brand excitement in B2B

Written on 28 December, 2015 by James Baylis

How to build brand excitement in B2B There are some big-name brands who've really hit the nail on the head when it comes to exciting campaigns – Red Bull, Nike, Coca-Cola, Virgin and Intel, to name a few – but that's not to say they’ve cornered the innovative ideas market. Every brand has the opportunity to inject... Read more
Categories: Marketing | Tags: b2b, brand, marketing, online business, online marketing
How John Lewis went viral through the power of emotional marketing

Written on 09 November, 2015 by Lisa Shannahan

How John Lewis went viral through the power of emotional marketing John Lewis showed its expertise in emotional marketing when its “Tiny Dancer” video (created to highlight the company’s home insurance offerings) became the most shared video on YouTube at the start of September. The video beat the likes of the McWhopper burger, Cristiano Ronaldo in disguise and a Tommy Hilfiger... Read more
Categories: Marketing