What is the domain aftermarket?

Written on 24 June, 2013 by Verity Meagher
Categories DomainsMarketingTags domain names

Business owners spend hours, days and weeks researching their physical and virtual “business property” but, in general, don’t place the same value on arguably their most important virtual asset – their domain name. Regardless of whether you are an established business or you are just starting out, a premium domain name is one of the biggest assets within your business.

It's all in the plan

In any given industry, a sound business plan will cover the commonly understood investments of one’s “business property”.  Bricks and mortar businesses research high traffic areas or key industry hubs for their premises and although usually very expensive to lease or purchase, the  additional associated costs,  time and money spent to get the property choice correct are understood as given in most cases.

It is also not unusual for thousands of dollars to be spent developing the virtual property of businesses. Whether it be a website, a blog or a multi-shopping platform such as eBay or Facebook, the set-up costs in both financial terms and time are also considered a given. However, one key element that is often given little to no thought or budget within the mix is a business’s domain name.

The Premium Domain Aftermarket

Whilst many businesses will check the availability of their domain name, they may not be aware that the domain name, whilst registered, may be available either now or in the near future for sale on the Domain Aftermarket.

Netfleet is Australia’s No.1 Domain Name trading platform and more aftermarket .AU domain names are bought and sold on Netfleet than on any other platform worldwide.

Checking for Premium Aftermarket availability

If you have tried to register your chosen .AU domain name with Netregistry (or any other domain registrar) and the name shows as unavailable there are two easy steps to ascertain whether or not your desired name may be available for sale on the aftermarket.

Firstly, type in a domain name into a search engine.

  1. If the website is populated and currently in use, you can search the owner of the domain name in the WHOIS database and email them directly to initiate potential negotiations.  Please note, that some people may have privacy settings and so details of a third party may appear instead.
  2. If the website is not in use or is "parked" you can search for the name on Netfleet.com.au to check if it has been listed for sale on their platform.

If the name is listed for sale at Netfleet, the next step is to follow the prompts for your particular domain name search.

The name may be available as an Auction or a For Sale catalogue listing and at all steps through the process, there are helpful hints and HOW TO’s as well as an experience top level support team to respond to your queries.

If the domain name is not listed on Netfleet and does not redirect you to a sales page, there are two processes by which you can request the Netfleet system to run a 24/7 check for you;

Create an Alert

This is a free service which will send you an email whenever the keywords or domain name for which you are searching becomes available on the Netfleet platform.

Netfleet's Guaranteed Backorder Service

Netfleet registers only one backorder per domain name and has a 100%* record of catching contested backorders. This service costs $199.95 where the Netfleet technology scans the available names 24 hours per day and 7 days per week and catches the name on your behalf should it become available. Netfleet offer a full money back guarantee if the domain becomes available and is not successfully registered to you.

Netregistry partnered with Netfleet in 2008 to expand their services to customers. If you would like to find out more about Netfleet visit www.netfleet.com.au.

 * Statistics based on expired domain auction and backorder domains successfully caught and registered through Netfleet during the period November 2012 to May 2013.