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Supre marketing manager shares her top tips on marketing to Generation Z If your business targets Generation Z (those born between 1996-2010) you might want to say goodbye to traditional advertising tactics (Facebook included). When it comes to marketing to teens, iconic fashion brand Supre has had its fair share of experience. In this article, Supre's Marketing Manager Rachel Taylor talks about the... Read more

How to take your startup to the next level Whether your business is in its infancy or at a level of maturity, one fact that remains is that there's always room to grow. If you're just starting to see momentum from all your blood, sweat and tears, now is not the time to rest on your laurels.  There are... Read more

Google vs Facebook Ads: Which is Best for Your Growing Business? Length: 5-7 min read It's no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. When it comes to paid channels the two main contenders are Facebook advertising and Google Adwords. Whether one performs better than the other in... Read more

10 Minutes with Krissie Millan, VP of Innovation at Rebecca Minkoff Length: 10-15 min read Some of the hottest and most disruptive retailers in the world will be flying to Sydney to speak at the Online Retailer event this year, including Krissie Millan, VP of Innovation at Rebecca Minkoff. In this quick Q&A, Rebecca shares what it takes to be a disruptor in online retail, how to... Read more

The $10,000 grant that could transform small businesses in Queensland Length: 5-7 min read It’s no surprise that when it comes to building and growing your business, technology is the way forward. It can help you work smarter, reach an audience beyond your postcode and grow your business. If your business is based in Queensland, you may be eligible for... Read more

Is your site considered secure by Google? January 2017 has seen Google release a significant update to Chrome, the most popular desktop web browser (NetMarketshare). In some cases the change notifies users visiting a non-HTTPS website with a ‘Not secure’ or ‘Dangerous’ icon alert in the address bar of the browser. These security changes to the Chrome... Read more

30 Years of .ORG Happy Birthday to .ORG! It was the year that U.S. President Ronald Reagan was sworn in for a second term in office, that Coca-Cola Co regrettably changed its formula and that Microsoft Corporation released the first version of Windows, but it was also the year of the very first .ORG... Read more

ICANN propose privacy rule change ICANN, the regulatory body which oversees the registration of .com and .net domains, have asked for public comment after releasing a potential policy change for domain privacy services. The report proposes that domain names with associated commercial websites will no longer be able to utilise a privacy service to prevent... Read more

Could iBeacon technology change the world as we know it? While there are already plenty of well-known mobile apps making use of location data as a way to improve user experience, the introduction of iBeacon technology looks as though it will be a revolutionary step in expanding these opportunities. Launched with Apple iOS 7, iBeacon is a new location-based innovation that makes it possible for sensors to... Read more

Are holidays, meditation and rest the recipe to success? In a fast-paced world where emails, instant messages and social sites constantly demand your attention, it often feels as though being switched on is the only way to succeed. However, taking the time to occasionally disengage with the many pressures of the business world might be the best way to... Read more