Pay Per Click

Written on 25 January, 2019 by Jen McKinnon

SEM in 90 seconds Search Engine Marketing (SEM) can help you bring in new business quickly. Find out how it works in our 90-second video.     Did you know there are 2.3 million searches on Google every second (Wordstream)? But, with people rarely clicking beyond the first page, if you want to be... Read more
Categories: Pay Per Click

Written on 13 September, 2018 by Jen McKinnon

What is Google Search Advertising? SEO is very much a long-term strategy but, if you’re in need of a fast solution to lead gathering, Google Search advertising cuts corners that SEO can’t. By paying the search engine directly, you can skip the queue and appear at the top of search engine results. So, let’s take... Read more
Categories: Pay Per Click

Written on 16 July, 2018 by Jen McKinnon

Don't rely on SEO: how paid search can help SMBs  These days, consumers are driven to online search engines to find the right business for their personal or professional requirements, which means your business needs to be there, easy to find, with a solution that’s relevant to the needs of the searcher.  SEO is a slow-burn digital marketing strategy to get... Read more
Categories: Pay Per Click
digital marketing jargon

Written on 05 February, 2018 by Iona Yeung

[Infographic] Digital marketing jargon simplified The number of buzzwords in marketing are endless. We've pulled together a list of marketing terms you should know in this infographic.   If you're looking to grow your business, we can help. Book some time with our team of online solutions advisors to map out your marketing plan. Read more
Categories: Facebook, Marketing, Pay Per Click, Search Engine Optimisation
seo vs ppc

Written on 26 October, 2017 by Iona Yeung

SEO vs PPC: which should you invest in? Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google in some way but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation

Written on 15 September, 2017 by Iona Yeung

What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation, Social Media
ppc basics

Written on 03 July, 2017 by Iona Yeung

Google Search Advertising 101 for Small Business Owners Length: 15-20 min read. Marketers favour Google Search Advertising because of its ability to generate a visible return on investment. If you spend $100 on an ad campaign, you’ll quickly be able to measure the exact return from the budget spent. If your business can benefit from more leads and sales, this article... Read more
Categories: Marketing, Pay Per Click
facebook vs Google infographic

Written on 30 June, 2017 by Iona Yeung

Google vs Facebook Ads: Which is Best for Your Growing Business? Length: 5-7 min read. It's no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. When it comes to paid channels the two main contenders are Facebook advertising and Google Adwords. Whether one performs better than the other in... Read more
Categories: News, Pay Per Click, Social Media
How PPC can take your business to the next level

Written on 30 May, 2016 by Ivy Bartolome

How PPC can take your business to the next level Of all the online marketing methods you have at your disposal, nothing will get you faster results than pay per click (PPC) advertising on search engines.  Whether you sell a product or service, PPC is arguably the fastest way to take your business to the next level, and in today's... Read more
Categories: Pay Per Click | Tags: pay per click, ppc, search engine marketing

Written on 28 November, 2013 by Karen Lim-Sam

Pay-Per-Click: Which option is right for your business? If you’re looking into pay-per-click advertising you’ll find lots of options in a crowded marketplace that can be confusing if you haven’t navigated it before. We go through the differences and show you how to determine which is the right option for you. Performance and distribution The first thing to... Read more
Categories: Pay Per Click | Tags: merchant