Category:

Search Engine Optimisation

Written on 21 November, 2018 by Jen McKinnon

Does my domain name affect my SEO ranking? Short answer: yes. But let's find out why. As a business owner, choosing a domain name is a big deal as it becomes the business' online identity. If you are in the process of launching your business online, you may plan to use SEO to get traffic to your site... Read more
Categories: Domains, Search Engine Optimisation

Written on 16 November, 2018 by Jen McKinnon

The dangers of duplication: a cautionary tale What you say on your website is paramount. Not only does it provide your visitors with the information they are looking for, it gives them a sense of your brand. Your content also serves an important technical purpose: it is Google’s primary source for sorting websites and ranking them by... Read more
Categories: Search Engine Optimisation

Written on 07 November, 2018 by Jen McKinnon

SEO explained in 90 seconds Want to know how SEO works? In just 90 seconds, our SEO Account Manager, Chris talks us through what SEO is and how it can help your business reach your online business goals.         SEO stands for Search Engine Optimisation. With a good SEO strategy, you can... Read more
Categories: Search Engine Optimisation

Written on 15 October, 2018 by Bill Smith

5 reasons you need SEO for your blog  Deciding to operate a blog can arise from any number of situations. Whether you are looking to create a direct channel of communication between your business and potential customers, or launch your opinions and creativity into the digital universe, every blogger must know that, to survive, you need to work... Read more
Categories: Search Engine Optimisation

Written on 01 August, 2018 by Jen McKinnon

What is SEO? If you have a website, you’ve probably heard the term SEO. But SEO is not just a marketing term, it’s a series of marketing tactics. SEO, or Search Engine Optimisation, is the process of manipulating your website to be easily found by search engines, like Google. Find out what it... Read more
Categories: Search Engine Optimisation
digital marketing jargon

Written on 05 February, 2018 by Iona Yeung

[Infographic] Digital marketing jargon simplified The number of buzzwords in marketing are endless. We've pulled together a list of marketing terms you should know in this infographic.   If you're looking to grow your business, we can help. Book some time with our team of online solutions advisors to map out your marketing plan. Read more
Categories: Facebook, Marketing, Pay Per Click, Search Engine Optimisation
seo basics

Written on 24 November, 2017 by Iona Yeung

A short guide to SEO basics One basic principle of marketing is to be where your customers are and these days your customers are spending most of their time online. It's reported that Australians spend about 10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that... Read more
Categories: Search Engine Optimisation
seo vs ppc

Written on 26 October, 2017 by Iona Yeung

SEO vs PPC: which should you invest in? Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google in some way but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation

Written on 15 September, 2017 by Iona Yeung

What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation, Social Media
Internal links vs inbound links: what's the difference?

Written on 21 November, 2016 by James Baylis

Internal links vs inbound links: what’s the difference? Website links play an important role on a website. They can be used to drive traffic to your website, navigate consumers to the right pages and improve your SEO presence. In this article, I will explain the power of internal and inbound links on your website. What is an internal... Read more
Categories: Search Engine Optimisation