Category:

Search Engine Optimisation

Written on 15 October, 2018 by Bill Smith

5 reasons you need SEO for your blog  Deciding to operate a blog can arise from any number of situations. Whether you are looking to create a direct channel of communication between your business and potential customers, or launch your opinions and creativity into the digital universe, every blogger must know that, to survive, you need to work... Read more
Categories: Search Engine Optimisation

Written on 01 August, 2018 by Jen McKinnon

What is SEO? If you have a website, you’ve probably heard the term SEO. But SEO is not just a marketing term, it’s a series of marketing tactics. SEO, or Search Engine Optimisation, is the process of manipulating your website to be easily found by search engines, like Google. Find out what it... Read more
Categories: Search Engine Optimisation
digital marketing jargon

Written on 05 February, 2018 by Iona Yeung

[Infographic] Digital marketing jargon simplified The number of buzzwords in marketing are endless. We've pulled together a list of marketing terms you should know in this infographic.   If you're looking to grow your business, we can help. Book some time with our team of online solutions advisors to map out your marketing plan. Read more
Categories: Facebook, Marketing, Pay Per Click, Search Engine Optimisation
seo basics

Written on 24 November, 2017 by Iona Yeung

A short guide to SEO basics One basic principle of marketing is to be where your customers are and these days your customers are spending most of their time online. It's reported that Australians spend about 10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that... Read more
Categories: Search Engine Optimisation
seo vs ppc

Written on 26 October, 2017 by Iona Yeung

SEO vs PPC: which should you invest in? Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google in some way but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation

Written on 15 September, 2017 by Iona Yeung

What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation, Social Media
Internal links vs inbound links: what's the difference?

Written on 21 November, 2016 by James Baylis

Internal links vs inbound links: what’s the difference? Website links play an important role on a website. They can be used to drive traffic to your website, navigate consumers to the right pages and improve your SEO presence. In this article, I will explain the power of internal and inbound links on your website. What is an internal... Read more
Categories: Search Engine Optimisation

Written on 07 November, 2016 by Ben Pearce

4 tips for writing effective meta descriptions A well-written meta description can increase your search listing's click-through rate and drive more traffic to your website without you having to pay for it. The better your copy, the more clicks you'll receive. In this article, I will give you four tips for writing effective meta descriptions for your... Read more
Categories: Search Engine Optimisation
How RankBrain is affecting your rankings in Google

Written on 26 September, 2016 by Karen Lam

How RankBrain is affecting your rankings in Google If you've been trying to improve your website's SEO presence, you'll have come across the word 'RankBrain' during your research. In this article, I'll discuss what RankBrain is and how it's affecting your website's Google rankings. What is RankBrain? RankBrain is Google's newest learning algorithm which is believed to change... Read more
Categories: Search Engine Optimisation | Tags: google, rankbrain, search engine optimisation, seo
Why your business isn't showing up on Local Maps and how to fix it

Written on 12 September, 2016 by Ben Pearce

Why your business isn’t showing up on Local Maps and how to fix it As a small, local business, utilising local maps is arguably the best way to out-rank bigger corporations. A local map aims to show searchers businesses based on their location, giving small business owners with a brick-and-mortar store greater visibility. Can't seem to get yourself listed on local maps? Here's how... Read more
Categories: Search Engine Optimisation, Small Business