Category:

Search Engine Optimisation


seo vs ppc

Written on 26 October, 2017 by Iona Yeung

SEO vs PPC: which should you invest in? Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google in some way but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation

Written on 15 September, 2017 by Iona Yeung

What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Categories: Marketing, Pay Per Click, Search Engine Optimisation, Social Media
Internal links vs inbound links: what's the difference?

Written on 21 November, 2016 by James Baylis

Internal links vs inbound links: what’s the difference? Website links play an important role on a website. They can be used to drive traffic to your website, navigate consumers to the right pages and improve your SEO presence. In this article, I will explain the power of internal and inbound links on your website. What is an internal... Read more
Categories: Search Engine Optimisation

Written on 07 November, 2016 by Ben Pearce

4 tips for writing effective meta descriptions A well-written meta description can increase your search listing's click-through rate and drive more traffic to your website without you having to pay for it. The better your copy, the more clicks you'll receive. In this article, I will give you four tips for writing effective meta descriptions for your... Read more
Categories: Search Engine Optimisation
How RankBrain is affecting your rankings in Google

Written on 26 September, 2016 by Karen Lam

How RankBrain is affecting your rankings in Google If you've been trying to improve your website's SEO presence, you'll have come across the word 'RankBrain' during your research. In this article, I'll discuss what RankBrain is and how it's affecting your website's Google rankings. What is RankBrain? RankBrain is Google's newest learning algorithm which is believed to change... Read more
Categories: Search Engine Optimisation | Tags: google, rankbrain, search engine optimisation, seo
Why your business isn't showing up on Local Maps and how to fix it

Written on 12 September, 2016 by Ben Pearce

Why your business isn’t showing up on Local Maps and how to fix it As a small, local business, utilising local maps is arguably the best way to out-rank bigger corporations. A local map aims to show searchers businesses based on their location, giving small business owners with a brick-and-mortar store greater visibility. Can't seem to get yourself listed on local maps? Here's how... Read more
Categories: Search Engine Optimisation, Small Business
7 SEO hacks for startups

Written on 05 September, 2016 by James Baylis

7 SEO hacks for startups You've just started your business and built an online profile, so now it's time to get visitors to your website. SEO is a great medium to exploit for any business, especially startups that lack funding or have no marketing presence. Want to tackle your SEO strategy? Try these 7 SEO... Read more
Categories: Search Engine Optimisation | Tags: online business, online marketing, search engine optimisation, seo
Does my domain name affect my SEO ranking?

Written on 22 August, 2016 by Karen Lam

Does my domain name affect my SEO ranking? Short answer: yes. Long answer: below. There's a lot of confusion for business owners when it comes to choosing a domain name for their business. They are aware of all the wonderful benefits of SEO, but are worried if they pick the wrong domain name there's no going back. In... Read more
Categories: Domains, Search Engine Optimisation
5 steps to building a local search campaign

Written on 06 June, 2016 by Gerard Goh

5 steps to building a local search campaign Over the years, there has been an increase both in the number of mobile users and their dependency on mobile technology generally. As a result, people searching on the go for food, things to buy, or things to do locally is becoming more and more prevalent. Want to have your... Read more
Categories: Search Engine Optimisation
What do SEO companies actually do?

Written on 23 May, 2016 by James Baylis

What do SEO companies actually do? To answer the question put forward in the title, quite simply SEO (search engine optimisation) companies help businesses create a powerful online scent. This scent then attracts consumers to the business using search networks such as Google, Yahoo and Bing. While a rather simple analogy, the steps an SEO company... Read more
Categories: Search Engine Optimisation | Tags: online business, online marketing, search engine optimisation, seo