Category:

Small Business


5 tips for online collaboration

Written on 31 October, 2016 by Lisa Shannahan

5 tips for online collaboration There are a number of tools now available to make collaborating with your team across time and distance easier. Software like Microsoft’s Office 365 have various in-built collaboration tools to make secure and simple file-sharing, connecting with your colleagues, and managing security a breeze. Manage documents easily Online collaboration tools... Read more
Categories: Small Business | Tags: office 365, online business, small business
Why your business isn't showing up on Local Maps and how to fix it

Written on 12 September, 2016 by Ben Pearce

Why your business isn’t showing up on Local Maps and how to fix it As a small, local business, utilising local maps is arguably the best way to out-rank bigger corporations. A local map aims to show searchers businesses based on their location, giving small business owners with a brick-and-mortar store greater visibility. Can't seem to get yourself listed on local maps? Here's how... Read more
Categories: Search Engine Optimisation, Small Business
Corporate innovation: Why disruption is important

Written on 15 August, 2016 by Toni Knowlson

Corporate innovation: Why disruption is important - Toni Knowlson We’re facing an unprecedented time in history where technology moves faster than we can. Computer power doubles every couple of years and already there’s one mobile phone per person on the planet. In business, the power dynamic has shifted from the company to the consumer. Before the internet existed, companies... Read more
Categories: Small Business | Tags: innovation, online business, small business
Online security for small businesses

Written on 11 July, 2016 by Lisa Shannahan

Online security for small businesses You wouldn’t dream of leaving your computer unprotected from malware and viruses – your website shouldn’t be any different. Small and medium businesses are at equal if not more risk of being targeted for hacking, fraud, and spam compared to large corporations because they often have poor security, so can... Read more
Categories: Small Business | Tags: online security
5 reasons to use a professional email address

Written on 13 June, 2016 by Lisa Shannahan

5 reasons to use a professional email address It’s almost impossible to do business these days without an email address. While it can be tempting to try and save funds by using one of the many free email options available, when you’re running a business it’s important to have a professional email address, and it will be well... Read more
Categories: Small Business
5 fatal errors when choosing a domain name

Written on 09 May, 2016 by Verity Meagher

5 fatal errors when choosing a domain name With the rapid growth of online marketing, your domain name should be considered the foundation of your business's online presence. It's the first thing customers look at when they land on your site, and the closer it is to the name you use on all your social media platforms and... Read more
Categories: Domains, Small Business | Tags: domain names, online business, online marketing, small business
Setting the foundations of local SEO for your business

Written on 25 April, 2016 by James Baylis

Setting the foundations of local SEO for your business There's a huge difference between search engine optimisation (SEO) and local SEO. SEO focuses on global searches whereas local SEO hones in on nationwide and city-level queries. For local businesses and startups in the Sydney or Melbourne region, you'll almost always want to start with local SEO if the bulk... Read more
Categories: Search Engine Optimisation, Small Business | Tags: local business, local seo, search engine optimisation, seo
Get your office organised before the silly season

Written on 23 November, 2015 by Karen Lam

Get your office organised before the silly season With the holiday season just around the corner, your employees will surely be feeling the holiday spirit – but is your office prepared for the impending break? Help your team stay on top of their work throughout the festivities with these organisational tips. Organise annual leave Ask your staff to... Read more
Categories: Small Business | Tags: business
How to increase your newsletter open rates

Written on 19 October, 2015 by Lisa Shannahan

How to increase your newsletter open rates Putting a lot of work into your newsletter and worried that no-one's reading it? Now’s the time to take stock and start making a few small but crucial changes. Get an idea of where you stand To improve your open rates, you first need a firm grasp of how well... Read more
Categories: Marketing, Small Business
Capturing customer leads online

Written on 12 October, 2015 by Verity Meagher

Capturing customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Categories: Marketing, Small Business | Tags: customer, lead generation, online business