Category:

Small Business

Written on 19 August, 2020 by Julia Hammond

How to setup an online business for long-term success Australian small businesses are the back-bone of our economy. Recent research found 99.8 per cent of all Australian businesses are considered small to medium enterprises, with the most common size having 1-4 employees (71 per cent). Whilst it may seem daunting to take the leap of faith to join this... Read more
Categories: Small Business | Tags: domain names, online business, small business

Written on 07 August, 2020 by Julia Hammond

7 steps to rebrand your business There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more
Categories: Small Business | Tags: brand, online business, small business

Written on 08 July, 2020 by Julia Hammond

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories: Small Business | Tags: COVID-19, online business, online marketing, small business

Written on 01 July, 2020 by Julia Hammond

How to engage your employees both remotely and working in the office While some businesses prepare for a return-to-office, the isolation period of COVID-19 has proven that employees can work just as effectively from home as they can from a physical workplace, without sacrificing results or productivity. As with all work health and safety matters, it is important that no matter where... Read more
Categories: Small Business | Tags: COVID-19, Microsoft 365, online business, small business

Written on 25 June, 2020 by Julia Hammond

How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more
Categories: Small Business | Tags: customer behaviour, online business, online marketing, small business

Written on 17 June, 2020 by Julia Hammond

Building a resilient business: the learnings of COVID-19 The resilience and longevity of Australian businesses has long been admired in the global marketplace, now more so than ever as they continually adapt to the daily challenges presented by COVID-19. Nimbly navigating a torrent of changes across the Australian social, political, and legal landscape, businesses have deftly adapted to... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online marketing, small business

Written on 11 June, 2020 by Julia Hammond

The new business as usual: how to reassess your business priorities after COVID-19 Almost everything has been impacted by COVID-19 from our global supply chains to work and life routines, and how businesses service their communities. It has been a radical and immediate transformation, but Australians will begin to experience more freedom as the restrictions begin to ease nationwide over the next few... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, small business, web design, web hosting

Written on 04 June, 2020 by Julia Hammond

How creative collaboration can help your small business grow in a crisis Coronavirus restrictions have had a dramatic impact on both large and small businesses in Australia. For example, recent data shows 70 per cent of businesses in the hospitality sector have reduced hours and 43 per cent let workers go or had to place them on unpaid leave. In order to... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 02 June, 2020 by Julia Hammond

How to pivot your small business for changes in consumer preferences People often point to the durability of large corporations as they make it through tough times, but it is the nimble ability of small businesses to pivot their practices that we should admire as we move into a post COVID-19 world. In Australia, we’ve already seen the short-term effects of... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 28 May, 2020 by Julia Hammond

How to maximise opportunities for your online business after COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business