Category:

Small Business

Written on 26 November, 2020 by Julia Hammond

4 tips to secure your business while working from home More and more Australians are now working from home creating a “digital office” environment, and it’s a trend that we think is here to stay. With this in mind, it’s important to consider whether home internet networks are putting your business at risk. Most home networks lack sophisticated security features,... Read more
Categories: Small Business | Tags: cybersecurity, online business, security, work from home

Written on 26 November, 2020 by Julia Hammond

How to secure your customers' personal information from hackers It doesn’t matter if you’re a big or small business; cyber security should be a top priority. The personal information we share online is a prime commodity for hackers and if you have an unsecure website, your business data and customers’ personal information is at risk. Luckily, there’s a simple... Read more
Categories: Small Business | Tags: business website, hackers, security, ssl certificate, website security

Written on 26 November, 2020 by Julia Hammond

Why websites are hacked and how to protect your business Security has always been an important part of human history. Whether it’s locks on your doors, alarms or motion sensors – many of us are familiar with the security options for physical premises. So, why don’t we extend the same expectations or rigour to our online presence? In the digital... Read more
Categories: Small Business | Tags: business website, cyber attacks, cybersecurity, hackers, website security

Written on 06 October, 2020 by Julia Hammond

New government funding to support farmer's markets It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Categories: Small Business | Tags: build a website, online business, online marketing, pay per click, seo, social media

Written on 19 August, 2020 by Julia Hammond

How to setup an online business for long-term success Australian small businesses are the back-bone of our economy. Recent research found 99.8 per cent of all Australian businesses are considered small to medium enterprises, with the most common size having 1-4 employees (71 per cent). Whilst it may seem daunting to take the leap of faith to join this... Read more
Categories: Small Business | Tags: domain names, online business, small business

Written on 07 August, 2020 by Julia Hammond

7 steps to rebrand your business There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more
Categories: Small Business | Tags: brand, online business, small business

Written on 08 July, 2020 by Julia Hammond

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories: Small Business | Tags: COVID-19, online business, online marketing, small business

Written on 01 July, 2020 by Julia Hammond

How to engage your employees both remotely and working in the office While some businesses prepare for a return-to-office, the isolation period of COVID-19 has proven that employees can work just as effectively from home as they can from a physical workplace, without sacrificing results or productivity. As with all work health and safety matters, it is important that no matter where... Read more
Categories: Small Business | Tags: COVID-19, Microsoft 365, online business, small business

Written on 25 June, 2020 by Julia Hammond

How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more
Categories: Small Business | Tags: customer behaviour, online business, online marketing, small business

Written on 17 June, 2020 by Julia Hammond

Building a resilient business: the learnings of COVID-19 The resilience and longevity of Australian businesses has long been admired in the global marketplace, now more so than ever as they continually adapt to the daily challenges presented by COVID-19. Nimbly navigating a torrent of changes across the Australian social, political, and legal landscape, businesses have deftly adapted to... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online marketing, small business