Category:

Small Business

Written on 11 June, 2020 by Julia Hammond

The new business as usual: how to reassess your business priorities after COVID-19 Almost everything has been impacted by COVID-19 from our global supply chains to work and life routines, and how businesses service their communities. It has been a radical and immediate transformation, but Australians will begin to experience more freedom as the restrictions begin to ease nationwide over the next few... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, small business, web design, web hosting

Written on 04 June, 2020 by Julia Hammond

How creative collaboration can help your small business grow in a crisis Coronavirus restrictions have had a dramatic impact on both large and small businesses in Australia. For example, recent data shows 70 per cent of businesses in the hospitality sector have reduced hours and 43 per cent let workers go or had to place them on unpaid leave. In order to... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 02 June, 2020 by Julia Hammond

How to pivot your small business for changes in consumer preferences People often point to the durability of large corporations as they make it through tough times, but it is the nimble ability of small businesses to pivot their practices that we should admire as we move into a post COVID-19 world. In Australia, we’ve already seen the short-term effects of... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 28 May, 2020 by Julia Hammond

How to maximise opportunities for your online business after COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business

Written on 26 May, 2020 by Julia Hammond

How to start planning the future for your business post-COVID-19 The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing crisis, it’s important that decision makers start to take steps to help reshape their plan for recovery. There are a number of priorities that should be... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business

Written on 21 May, 2020 by Julia Hammond

4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, customer behaviour, online business, online marketing, small business

Written on 21 April, 2020 by Julia Hammond

Stay connected during social isolation: Why your business needs Microsoft Teams Digital collaboration tools have become critical in the age of remote work, globalisation and experience. Not only can they improve communications and ensure efficient performance but over the past few months they’ve developed into a professional necessity. Video conferencing and online messaging services in particular offer organisations some semblance of... Read more
Categories: Small Business | Tags: microsoft teams, office 365, online business, small business

Written on 24 October, 2019 by Julia Hammond

What is Microsoft Bookings and why should your small business care? Customers calling to book appointments has typically been the main method for Australian small businesses, but this is quickly becoming outdated. We’ve known for a while that Millennials hate phone calls, but a recent survey shows that 56% of Australians – across all generations – avoid phone calls. An online... Read more
Categories: Small Business | Tags: email hosting, Microsoft Bookings, Microsoft Office, office 365, organisation, small business

Written on 30 September, 2019 by Julia Hammond

From .com to .au: importance of domains for your business It was recently announced that auDA is postponing the launch of the new .au domain extension. With this in mind, we took the opportunity to explore the importance of domains and how holding more than one can benefit your business. When to expect the new .au auDA intends to extend... Read more
Categories: Domains, Small Business | Tags: .au domain name, domain name, domain names, domains, online business, online marketing, small business

Written on 30 September, 2019 by Julia Hammond

The benefits of Bing Search Advertising for your small business The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Bing Search Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the... Read more
Categories: Pay Per Click, Small Business | Tags: bing, bing ads, bing search advertising, microsoft advertising, online business, online marketing, pay per click, ppc, search advertising, search engine marketing, small business