Category:

Small Business

Written on 28 May, 2020 by Julia Hammond

How to maximise opportunities for your online business after COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business

Written on 26 May, 2020 by Julia Hammond

How to start planning the future for your business post-COVID-19 The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing crisis, it’s important that decision makers start to take steps to help reshape their plan for recovery. There are a number of priorities that should be... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business

Written on 21 May, 2020 by Julia Hammond

4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, customer behaviour, online business, online marketing, small business

Written on 21 April, 2020 by Julia Hammond

Stay connected during social isolation: Why your business needs Microsoft Teams Digital collaboration tools have become critical in the age of remote work, globalisation and experience. Not only can they improve communications and ensure efficient performance but over the past few months they’ve developed into a professional necessity. Video conferencing and online messaging services in particular offer organisations some semblance of... Read more
Categories: Small Business | Tags: microsoft teams, office 365, online business, small business

Written on 24 October, 2019 by Julia Hammond

What is Microsoft Bookings and why should your small business care? Customers calling to book appointments has typically been the main method for Australian small businesses, but this is quickly becoming outdated. We’ve known for a while that Millennials hate phone calls, but a recent survey shows that 56% of Australians – across all generations – avoid phone calls. An online... Read more
Categories: Small Business | Tags: email hosting, Microsoft Bookings, Microsoft Office, office 365, organisation, small business

Written on 30 September, 2019 by Julia Hammond

From .com to .au: importance of domains for your business It was recently announced that auDA is postponing the launch of the new .au domain extension. With this in mind, we took the opportunity to explore the importance of domains and how holding more than one can benefit your business. When to expect the new .au auDA intends to extend... Read more
Categories: Domains, Small Business | Tags: .au domain name, domain name, domain names, domains, online business, online marketing, small business

Written on 30 September, 2019 by Julia Hammond

The benefits of Bing Search Advertising for your small business The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Bing Search Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the... Read more
Categories: Pay Per Click, Small Business | Tags: bing, bing ads, bing search advertising, microsoft advertising, online business, online marketing, pay per click, ppc, search advertising, search engine marketing, small business
Build a Website

Written on 20 August, 2019 by Julia Hammond

Does your small business need a website? [exitPopupWebsites] How many times have you searched the internet today? Perhaps it was to check the weather, or maybe you were looking for a restaurant to try for dinner tonight. We use the internet so much each day that we rarely stop to think about how many times we’ve turned... Read more
Categories: Small Business, Web Design & Content | Tags: online business, small business, web design, Website
Why you should do an SEO Content Analysis

Written on 30 July, 2019 by Karen Lam

How to do an SEO Content Analysis of your website It’s super important for your business's website to be engaging and high quality, with both effective content that appeals to users and optimised content with appropriate keywords that boost your site with the search engines. We know that this is ultimately how we improve online search visibility and customer engagement... Read more
Categories: News, Search Engine Optimisation, Small Business, Web Design & Content

Written on 30 May, 2019 by Jessica Clausen

Which social media channel is right for my business? Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more
Categories: Marketing, Small Business, Social Media | Tags: facebook, instagram, linkedin, marketing, online marketing, social media, twitter