Category:
Social Media
Written on 09 July, 2019 by Jessica Clausen
Master B2C marketing channels for lead gen
Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Written on 30 May, 2019 by Jessica Clausen
Which social media channel is right for my business?
Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more
Categories: Marketing, Small Business, Social Media | Tags: facebook, instagram, linkedin, marketing, online marketing, social media, twitter
Written on 12 October, 2018 by Alyna Malyniak
The who, what and why of influencer marketing
Influencer marketing is a buzzword that has been thrown around a lot in the last couple of years. With the number of influencers on the rise, businesses have questioned whether it’s a sustainable marketing tool that can provide return on investment. This side of marketing can be daunting, especially for... Read more
Categories: Social Media
Written on 12 June, 2018 by Jen McKinnon
Think you can run your business on social media? Think again.
Social media is undoubtedly a useful tool for your business but, recently, some small businesses have started using the platform as a foundation for their brand, prioritising apps like Facebook and Instagram over having and maintaining their own business website. It’s easy to see the appeal – no setup cost; familiar, easy-to-use interface; limited... Read more
Categories: Social Media, Web Design & Content
Written on 29 May, 2018 by Jen McKinnon
So, you’ve got your website up - but there’s more you can do
Your business plan is going gangbusters. You’ve followed all the steps to establish yourself in the market: you’ve done your research, you’ve registered an ABN and business name, you’ve raised funds and you’ve finally got yourself a website. It must be time to sit back, relax and watch the customers roll in,... Read more
Categories: Social Media
Written on 15 September, 2017 by Iona Yeung
What you need to know about digital marketing
Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Written on 04 August, 2017 by Iona Yeung
Download
Facebook for Beginners Starter Toolkit
If you are looking to find new customers, Facebook advertising can be a great channel to reach 16 million Australians active on social media. As the platform continues to evolve it can be hard to keep up with constant changes Facebook makes. There are a number of factors that make... Read more
Categories: Small Business, Social Media
Written on 03 August, 2017 by Iona Yeung
Facebook Case Study: How Shed City reduced its cost per lead from $12-$3 in two months
Length: 5-7 minute read Facebook can help you reach millions of active users a month but it often comes at a price. Like most businesses, Shed City wanted to generate leads and reduce the amount they were spending per acquisition. With the right strategy and through testing and learning, we... Read more
Categories: Marketing, Social Media
Written on 30 June, 2017 by Iona Yeung
Infographic
Google vs Facebook Ads: Which is Best for Your Growing Business?
Length: 5-7 min read. It's no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. When it comes to paid channels the two main contenders are Facebook advertising and Google Adwords. Whether one performs better than the other in... Read more
Written on 19 December, 2016 by Julie Doubinski
Can you run a successful Facebook campaign on a shoestring budget?
Considering there are over 15,000,000 Facebook users in Australia alone, it is very likely that your potential customers are among them. Running Facebook advertising therefore makes a lot of sense, and you should allocate a marketing budget for these campaigns. But what if you only have a modest marketing budget... Read more