Category:
Social Media
Written on 12 June, 2018 by Jen McKinnon
Think you can run your business on social media? Think again.
Social media is undoubtedly a useful tool for your business but, recently, some small businesses have started using the platform as a foundation for their brand, prioritising apps like Facebook and Instagram over having and maintaining their own business website. It’s easy to see the appeal – no setup cost; familiar, easy-to-use interface; limited... Read more
Categories: Social Media, Web Design & Content
Written on 29 May, 2018 by Jen McKinnon
So, you’ve got your website up - but there’s more you can do
Your business plan is going gangbusters. You’ve followed all the steps to establish yourself in the market: you’ve done your research, you’ve registered an ABN and business name, you’ve raised funds and you’ve finally got yourself a website. It must be time to sit back, relax and watch the customers roll in,... Read more
Categories: Social Media
Written on 15 September, 2017 by Iona Yeung
What you need to know about digital marketing
Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Written on 04 August, 2017 by Iona Yeung
Download
Facebook for Beginners Starter Toolkit
If you are looking to find new customers, Facebook advertising can be a great channel to reach 16 million Australians active on social media. As the platform continues to evolve it can be hard to keep up with constant changes Facebook makes. There are a number of factors that make... Read more
Categories: Small Business, Social Media
Written on 03 August, 2017 by Iona Yeung
Facebook Case Study: How Shed City reduced its cost per lead from $12-$3 in two months
Length: 5-7 minute read Facebook can help you reach millions of active users a month but it often comes at a price. Like most businesses, Shed City wanted to generate leads and reduce the amount they were spending per acquisition. With the right strategy and through testing and learning, we... Read more
Categories: Marketing, Social Media
Written on 30 June, 2017 by Iona Yeung
Infographic
Google vs Facebook Ads: Which is Best for Your Growing Business?
Length: 5-7 min read. It's no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. When it comes to paid channels the two main contenders are Facebook advertising and Google Adwords. Whether one performs better than the other in... Read more
Written on 19 December, 2016 by Julie Doubinski
Can you run a successful Facebook campaign on a shoestring budget?
Considering there are over 15,000,000 Facebook users in Australia alone, it is very likely that your potential customers are among them. Running Facebook advertising therefore makes a lot of sense, and you should allocate a marketing budget for these campaigns. But what if you only have a modest marketing budget... Read more
Written on 17 October, 2016 by Lisa Shannahan
How often should I post on my social media profiles?
There is no one-size-fits-all answer to this question. How often you should post on social media depends on a few key variables, which I'll discuss in today's article. How much content do you have for the next 90 days? A place to start is by looking at your internal content.... Read more
Written on 11 April, 2016 by Verity Meagher
Social media marketing - go organic or pay to promote?
With more than 60% of the entire Australian population using social media, it's become one the best places for local businesses to reach their target market. This can clearly been seen by the rapid adoption of social media by small, medium and large Australian businesses. There's no question that social... Read more
Written on 07 December, 2015 by Lisa Shannahan
The social media platforms that rocked (and flopped) in 2015
The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more