brand

7 steps to rebrand your business There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more

4 steps to online success for small businesses Give your business the best start online with our easy guide to how small businesses can get ahead. Whether you’re looking to take your bricks and mortar business online or are starting a new business from scratch, it’s important to give your brand the best possible beginning. An effective online... Read more

Ditch the Gmail: 5 benefits of a professional email address There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one... Read more

How to build brand excitement in B2B There are some big-name brands who've really hit the nail on the head when it comes to exciting campaigns – Red Bull, Nike, Coca-Cola, Virgin and Intel, to name a few – but that's not to say they’ve cornered the innovative ideas market. Every brand has the opportunity to inject... Read more

What the colour of your brand says about your business Would you think food was healthier if it was packaged in natural tones? Would you still feel the same about Cadbury if the brand’s main colour was bright orange? Can you even think about Coca-Cola without imagining the colours red and white?  Colour psychology plays a huge role in the... Read more

Five tips for choosing a domain name While it's not impossible to change your domain name, it can be costly for your business as well as your clients. Getting your domain name right the first time can often be the difference between a good site and a great one. 1. Make it easy to remember To make... Read more

Protecting your brand online Everyone wants the perfect dot-com web address, but often businesses don’t think any further than that. If you don’t register multiple domain extensions for your chosen domain, you may actually be harming your business and brand online. Domain hijacking Unscrupulous internet businesses, hackers and spammers often use common or popular... Read more

What’s in a name? In the offline world, your business name can reinforce your brand values and provide your company with a competitive edge. If you’re an online business owner, however, your domain name not only sets your company apart from an endless web of competitors, it can also have powerful implications for online... Read more

What’s in a brand? Negative or positive, everyone and every business stands for something. You can't always control the opinions others form about your business, but you can influence them. The challenge is to ensure your brand represents what you want it to stand for and that it's viewed in a positive way by... Read more