Tag:
brand
Written on 24 October, 2017 by Karen Lim-Sam
Ditch the Gmail: 5 benefits of a professional email address
There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one... Read more
Written on 28 December, 2015 by James Baylis
How to build brand excitement in B2B
There are some big-name brands who've really hit the nail on the head when it comes to exciting campaigns – Red Bull, Nike, Coca-Cola, Virgin and Intel, to name a few – but that's not to say they’ve cornered the innovative ideas market. Every brand has the opportunity to inject... Read more
Written on 14 September, 2015 by Verity Meagher
What the colour of your brand says about your business
Would you think food was healthier if it was packaged in natural tones? Would you still feel the same about Cadbury if the brand’s main colour was bright orange? Can you even think about Coca-Cola without imagining the colours red and white? Colour psychology plays a huge role in the... Read more
Written on 07 December, 2013 by Verity Meagher
Five tips for choosing a domain name
While it's not impossible to change your domain name, it can be costly for your business as well as your clients. Getting your domain name right the first time can often be the difference between a good site and a great one. 1. Make it easy to remember To make... Read more
Written on 22 October, 2013 by Karen Lim-Sam
Protecting your brand online
Everyone wants the perfect dot-com web address, but often businesses don’t think any further than that. If you don’t register multiple domain extensions for your chosen domain, you may actually be harming your business and brand online. Domain hijacking Unscrupulous internet businesses, hackers and spammers often use common or popular... Read more
Written on 12 July, 2012 by Karen Lim-Sam
What’s in a name?
In the offline world, your business name can reinforce your brand values and provide your company with a competitive edge. If you’re an online business owner, however, your domain name not only sets your company apart from an endless web of competitors, it can also have powerful implications for online... Read more
Written on 01 January, 2006 by Netregistry
What’s in a brand?
Negative or positive, everyone and every business stands for something. You can't always control the opinions others form about your business, but you can influence them. The challenge is to ensure your brand represents what you want it to stand for and that it's viewed in a positive way by... Read more