Tag:
customer behaviour
Written on 16 November, 2015 by Verity Meagher
5 factors killing your conversion rate
If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more
Categories: Web Design & Content | Tags: customer behaviour, online business, online marketing, web design
Written on 24 August, 2015 by Lisa Shannahan
Get to know your customers using data analytics
To sell to your customers, you need to understand them. Luckily, that’s a lot easier than it sounds thanks to the accessibility of invaluable data analytics. Getting started From Google Analytics on your own site to the data on offer from social media platforms such as Facebook and Twitter, analytical... Read more
Written on 03 August, 2015 by Lisa Shannahan
3 ways to decrease your website’s bounce rate
You’ve perfected your pay-per-click (PPC) campaign, worked hard on your SEO strategy and created a social media presence, but what good is persuading people to land on your website if they leave it immediately? If you're suffering from a high bounce rate, you're essentially throwing away the hard work it... Read more
Written on 17 February, 2015 by Georgia Leaker
Selling online: What you need to know
While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more
Written on 11 December, 2014 by Evelyn Elsted
Technology trends you need to know about
In a world that changes at the click of a button, it's essential to keep up-to-date with the technology trends that have the potential to change the digital landscape. Check out five of the developments the Deloitte’s annual Technology Trends 2014 report noted as causing positive disruption in IT capabilities,... Read more
Written on 11 June, 2013 by Karen Lim-Sam
Breaking through new retail frontiers
Consumers have changed their buying behaviours. Enabled by new technologies shoppers are now using mobile devices to comparison shop, access in-the moment promotions and consult friends or family before buying anything. Today, winning market share requires retailers to leverage technology shifts to their advantage and turn business intelligence and data... Read more
Written on 20 June, 2012 by Uyen Vu
Ready, aim, fire: How to develop a winning acquisition strategy
The rise of the connected customer has created serious challenges for marketers in recent years. Businesses that once relied on traditional marketing methods now have to ensure that prospect consumers receive a consistent brand message and customer experience across multiple touch points. Although this cross-channel approach to customer acquisition might... Read more
Categories: E-commerce | Tags: customer behaviour
Written on 10 February, 2012 by Clancy Clarke
Do I need a list to build an online business?
If you do any research on how to build an online business, one of the first things you will be told, is that ‘the money is in the list’. To sustain a successful online business, it will be to your advantage to build your own list of repeat customers. However,... Read more
Written on 04 November, 2011 by Larry Bloch
The ‘Group Buy’ phenomenon
Since Groupon kick started the global phenomenon of Group Buy sites, we have seen the rapid expansion of this market sector, through the rejection of a $6bn offer for Groupon by Google to the stratospheric $30bn price for their IPO, now pared back somewhat. There has been a media frenzy... Read more
Written on 01 November, 2010 by Jonathan Crossfield
Creating a shopper’s paradise
I have a confession to make - I’m addicted to Amazon. Every month, I buy numerous books and DVDs from both the US and UK versions of the hugely successful online retailer. I now buy more books and DVDs from Amazon than I do from stores located a short walk from home. So what... Read more