customer behaviour

How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more

4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more

5 factors killing your conversion rate If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more

Get to know your customers using data analytics To sell to your customers, you need to understand them. Luckily, that’s a lot easier than it sounds thanks to the accessibility of invaluable data analytics. Getting started From Google Analytics on your own site to the data on offer from social media platforms such as Facebook and Twitter, analytical... Read more

3 ways to decrease your website’s bounce rate You’ve perfected your pay-per-click (PPC) campaign, worked hard on your SEO strategy and created a social media presence, but what good is persuading people to land on your website if they leave it immediately? If you're suffering from a high bounce rate, you're essentially throwing away the hard work it... Read more

Selling online: What you need to know While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more

Technology trends you need to know about In a world that changes at the click of a button, it's essential to keep up-to-date with the technology trends that have the potential to change the digital landscape. Check out five of the developments the Deloitte’s annual Technology Trends 2014 report noted as causing positive disruption in IT capabilities,... Read more

Breaking through new retail frontiers Consumers have changed their buying behaviours. Enabled by new technologies shoppers are now using mobile devices to comparison shop, access in-the moment promotions and consult friends or family before buying anything. Today, winning market share requires retailers to leverage technology shifts to their advantage and turn business intelligence and data... Read more

Ready, aim, fire: How to develop a winning acquisition strategy The rise of the connected customer has created serious challenges for marketers in recent years. Businesses that once relied on traditional marketing methods now have to ensure that prospect consumers receive a consistent brand message and customer experience across multiple touch points. Although this cross-channel approach to customer acquisition might... Read more

Do I need a list to build an online business? If you do any research on how to build an online business, one of the first things you will be told, is that ‘the money is in the list’. To sustain a successful online business, it will be to your advantage to build your own list of repeat customers. However,... Read more